You might find Pressures in Nike's Cost and Inventory
Intended for the first line brands of sports, It might be transferred to the terminal retail market as well. It was through the"Wall way" That Nike raises its shoes and clothes' price to five to ten percent. This policy is going to be inspected by Nike in this year's autumn when it is going to launch its costliest sports shoes(It is estimated to be sold at the asking price of 315 dollar).
An apparel industry analyst suggested to the"Daily commercial News" On the other day(May 21) That current two years,
Oakley Sunglasses Us, There is a progressively increase on the raw material and transportation of Nike. This brings pressure to its profit growth. This time's objective of price growth maybe is to increase the margin of profit. Whether this practice will set off a wave of the associated fee increase, It remains to appear.
Using the"Street Wall magazine, Nike's headquarter spokesperson Mary Remuzzi said that Nike did not increase its price blindly. "We are always researching ways to take advantage of new innovations and product performance to achieve the improvement of the product line,
Oakley Sunglasss, "Daily monetary climate News" Reporters have called Nike in China's related PR dept, But at the end of that time period to distribute the news dispatch, They didn't contact the relevant person in charge.
It was not the first time for us to hear the news that you might have increase on the price of Nike's products. In March yr after, MaryRemuzzi had said that in the year of 2012, Nike will heighten the price on a global scale aimed at its shoes and clothes products. To be reply the oil, Cotton and transportation's boosting your price, This action has been produced. Reporters have learnt from the apparel industry analyst above truly in recent two years, The profit margin of Nike has routinely declined for a few quarters compared to other years. There was an unceasing increase on costs of raw material and carrying, Its profit growth has have lots of pressures.
"But I think there is a small gap between raw material costs and prices,
Oakley Sunglasses, On some elements, For instance labor costs,
Oakley Outlet Online Shop, Marketing costs and research and technology costs have more reflected the growth on costs. Now, Appears, Nike's price increase was to be in response to deal with the higher cost pressure and then to improve earnings. It was found by reporters when they referred to the income paper of Nike that its net profit was 549 million dollars in the fourth quarter, Also fell 7.6 percent when we made an assessment with last year's same period that was 594 million dollars. It was once said by group that the decline of earnings was primarily due to the decline of the profit margin. In addition; Nike brand's relevant expenses are actually added as well. Doing it this way,
Discontinued Oakley Sunglasses, Numerous revenue growth has been covered.
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