Finish Line know-how Discusses F1Q 2014 Results
At present, I would like to welcome everyone to the Finish Line First Quarter Fiscal 2014 Earnings business call. [Operator commands] Right this moment,
Real Oakley Sunglasses Cheap, I desire to introduce the host of today's call, Finish Line Chief economical Officer, Erection dysfunction Wilhelm. Friend, You can start.
Good breakfast, Folks. We appreciate your joining us. On the letter with me today is our Chairman and CEO, Glenn Lyon. To add,
Oakley Sunglasses Discount Code, Sam Sato and Steve Schneider are with us for right now and answer portion of our call.
Before I start out, I need to remind you that this call could be forward looking statements involving risks, Management assumptions and questions that could cause actual results to differ materially from the statements expressed or implied. Such risks and concerns include, But aren't limited to, Product demand and market acclaim risks, Outcomes of economic conditions, The effects of competitive services pricing, The supply of products, Software of growth and other risks detailed in our news release and SEC filings.
The forward looking statements one of them call are made only as of this date of this report and the company undertakes no obligation to update these forward looking statements to reflect subsequent events or circumstances.
Nowadays,
Oakley Inmate, I'll turn the chat over to Glenn.
I am grateful, Male impotence, And welcome to everyone joining us today. Fiscal 2014 is off to some kind of start. We are really very happy with our first quarter results, Which were driven by a sequential improvement in running trends and the continuing strength of basketball. While we did experience some sales volatility month-to-month, Comps did enhance 2.4% for the quarter with an 8% increase a year ago. And may provide a digit comp gain, Along with disciplined expense management, Leaded to adjusted earnings per share of $0.20. To the quarter, Store traffic improved to positive low single digits while digital traffic continued to be robust, Up 35% over yr after, With mobile education for 1/3 of that increase. Technology absolutely is constantly on the reshape consumer traffic patterns. As you've heard me say before, Our core customer is are just looking for native. We have seen, On every day basis, Evidence that this customer expects a shopping experience that is seamless across offline and digital channels. We also see that the lines of tradition that generally define these channels are increasingly blurring. We are laser focused on meeting the requirements of our customer. We remain emboldened in our endeavor to enhance you experience and create an omni channel business that fully integrates our stores, Our world-wide-web, The social communities and mobile platform to maximize our sales possibilities ventures and drive improved gross profit dollars per transaction.
In terms of category total, Supporting comps were down low single digits. These results were a vast improvement from the trends we experienced in the back half of last year, As services, For the most part from Nike and Under Armour, Generated renewed excitement to the market. Running trends advanced through Q1, With April and May posting favorable comps. Nike's Flyknit Lunar 1, Updated designs of Free and Air Max, Along with the creation of Under Armour Spine, Have been well accepted by our customers. Brooks, Mizuno and ASICS continue to perform very nicely across both women's and men's. As I mentioned at the outset of the call, Basketball drove our top line normal daily functioning with comp sales up 21%. From a brand position, Effects were strong across the board led by Jordan, Nike signature bank products from LeBron and Kevin Durant, Not to mention retro styles from Reebok, Adidas as well as Fila. The potency of basketball contributed to a mid single digit comp improvement in men's. On the other hand, Might, Which obviously doesn't enjoy the current strength of basketball, And which has been relying on the slow start to the sandal season, Was down high american single women.
Our children business outpaced our overall results with Nike, Brand the nike air jordan, Adidas, Asics and Under Armour, In concert, Driving a low teens popularity of the quarter.
At last, Softgoods had a low double digit turn down. Gains in Nike and Brand Jordan apparel were offset by declines in our other branded apparel and essential extra finishing touches offerings. Softgoods has a lawyer 10% of our total Finish Line business this quarter, And we do see this as an chance for both sales and margin improvement going forward. We are focused on some key changes to our offering for the back to school season. These will incorporate: A new apparel program from our leading brand that ties more closely to key footwear opening paragraphs; An NCAA tee shirt and shorts program, Made up of seen strong customer response in a test mode; And a better accessory offering, Specially in backpacks, And an expanded different Elite Socks.
Now I want to focus on the opportunities we are creating through our ongoing shift into a leading, Multi divisional omni channel retail outlet. We remain invested in building a platform for sustainable growth for the Finish Line enterprise. Consequently our core Finish Line business, Both the Macy's conjunction and the Running Specialty Group, Will become important contributors to our long term growth. I'll present an update on the progress we have made with each of these initiatives before I hand the call back to Ed.
First located in relation to Macy's. We went live with Macy's your first quarter, Both in stores and internet based, And are happy with the results. With 60 Finish Line imprinted shops now open, Including 11 that opened recently, There was firsthand learnings about what works from a merchandising standpoint as well as from a branded shop and operational standpoint. This effort has been led by Mike Marchetti, Executive Vice President and gm for Finish Line Macy's stores. Mike and his team will work closely with Macy's to take customer learnings and reflect them in the Finish Line assortment and service model to deliver a tailored offering to that Macy's customer. We have seen strong results for the men's and the women's businesses at Macy's, With women's defending over half the mix. This helps validate what we view as just about the most compelling attributes of this partnership, Which is access to the mostly female customer at Macy's, A customer who has not frequently shopped our Finish Line stores. We were excited to see the Macy's customer respond to our premium offering from a wide range of brands, Plus Nike, Asics, The puma company, Talk and Skechers. These branded shops pull together a tailored assortment under the final Line banner, With dedicated Finish Line employees delivering a premium service experience to you and yous responded. We have branded shops planned for 180 Macy's stores this fiscal year and are well positioned to offer on that goal. The Macy's digital businesses,
Oakley Sunglasses Prices, Which produced in May, Is off to an excellent start as well and remains a great opportunity as we continue to enhance our assortment there. We are working together with Macy's to leverage their marketing expertise and introduce Finish Line and our premium athletic footwear products to their customer. These attempts are just getting underway. Besides, We are arranging specific programs in 3 key markets for back to school.
The important point, We're off to a really accomplished start with our Macy's initiative. Mike great team,
Oakley Sunglasses Lenses, With their counterparts at Macy's, Have done an amazing job executing the launch of this great partnership, Which in effect doubled our overall store count on day 1. Their Herculean effort over the past year has put us on the right track, Right away from the gate, To own FY '14 and the long term goals we've established for this business.
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