Why are Nike sneakers sought-after
The start of the Swoosh So it may seem this is an easy question to answer,
Oakley Sunglasses Online Shop, I mean numerous people will say that Nike has been popular for years and that this question is a little out dated but it might come to surprise you that it was only last year that Nike took over Adidas as the worlds most popular sports brand and it has taken Nike a long time and a lot of money to get them to that spot.
This is one of the interesting things about Nike and a campaign, If you took them at face value you would think that Nike have been at the top for years and they have always pushed out this front of being super confident and on top of the game where as a point in fact they were second place at best.
Nike's advertisingWhen it comes to adverts Nike will always be so far ahead of the competition,
Oakley Sunglasses For Women, If a sports wear brand use a street artist Nike do it first, If a brand uses innovative animation Nike have done it first,
Discount Oakley Flak Jacket Sunglasses, Even when it come to getting sports starts to promote their brand although this time Nike were not first they were certainly the best at doing it, One only has to think the Jordan brand.
Nike have employed tens of thousands advert makers over the years and they have never been sacred of pushing the boundaries, Even their print adds always be bold, Including the Classic Nike ACG print adverts which not only spawned a raft of copy cats but even a whole fashion movement it self.
When company owners CountBelow is a Nike advert from the Nike Air 180 campaign in 1990,
Frogskin Oakley Sunglasses, As you will discover that the trainers aren't shown off that much and the whole advert has the feel of an old B movie and this is no mistake. Nike cleverly used cult film director David Cronenberg when preparing this film, He was already well known for his work and he had Directed such classics as The Fly and Naked Lunch and favorite actual shoes were not shown that much Nike were aware that by using such a director they were engaging a different kind of audience.
Cronenberg opened up the thinking trainer wear and not just the sportsman and by using Cronenberg they a lined themselves with cult hero's of the art scene as well as with sports men and this gave the trend setting buyer the opportunity to buy in to the brand.
Nike's use of celebrityNo one has used celebrities quite like Nike and during the eighties they latched on to the top sports stars and used them to popularise their sports equipment,
Oakley Fives Squared Sunglasses, The most famous is likely to be of course Micheal Jordan.
Micheal was only some of the sports star they used, Some other individuals of note were Andre Agassi, Carl Lewis and padraig harrington. These things sports stars had their own ranges and some parts of these collections have became the most collectible Nike going, Consider the Agassi Fireball Tennis Shirt, They do know change hand on bay for over 200.
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