41 million in media from Chilean miner donation
After nearly 70 days of being trapped in the bowels of the earth,
Oakley M Frame, the rescue efforts of 33 Chilean miners have been quite a draw for media outlets around the world. Coverage of the rescue has dominated nearly every news channel. With more than 1,
Oakley Eyeglasses 2013,500 journalists from 39 countries having flocked to Chile to witness and record the event, it's not hard to see why. And due to the fact that the miners have not been exposed to natural light in more than two months, you will be hard pressed to find a media outlet that does not address the challenge they face with readjusting to natural light.
Oakley sunglasses to the rescue. sunglass manufacturer,
Oakley Jawbone, with three stores in the Chicago area, donated specially designed sunglasses for each miner to wear upon his reemergence. At a value of $180 each for 35 pairs, the donation hardly broke the bank, and the media value of this publicity is unmatched. According to Front Row Analytics in an analysis commissioned by CNBC, the value of publicity is approximately $41 million in TV mentions alone. This doesn't include the hundreds of thousands of references online, in print and on the radio.
Not bad for an investment of less than $6,500.
Some critics are now questioning whether the donations were genuine charitable donations or an attempt to capitalize on the misfortune of the miners. Because the miners were at risk for permanent damage to their retinas, eye protection was a necessity, not a fashion statement. And because
Oakley sunglasses are scientifically engineered in this case with Plutonite lenses that filter UV rays to protect the eyes of highperformance individuals the donation made perfect sense,
Cheap Oakley Twoface.
Someone had to protect their eyes why couldn't it be
Oakley?
Selfless act or bold marketing move it really doesn't matter. It's likely that it was a little bit of both. The fact is,
Oakley Razrwire Sunglasses,
Oakley saw a worthwhile opportunity and seized the moment.
That's creative marketing and publicity at its finest.
Chicago Creative Marketing Examiner
Miko Franklin is a Chicagobased communications professional and founder of Publicity Stunt, Inc. She holds a Master of Science in Integrated Marketing Communications from Roosevelt University and a Bachelor of Arts in Communications from the University of Illinois at UrbanaChampaign.
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