Each business with a Web site needs to make Search Engine Optimization (SEO) part of their growth strategy, working to get their site ranked as high as possible on the major search engines. With a little work, a different approach, and these tips, you can get your site ranked well with the search engines.
The most important part of SEO is making sure your site has unique and fresh content. If the content on your site does not appear elsewhere on the web, the
search engines will weigh it more highly than copied content. On the same token, newer content is weighted more highly than aging content.
Find a name for your domain that relates perfectly to your product and is easily remembered. This information will help YouTube users access your site.
To know where you stand with your particular niche market, you should check on your page rank at least once a week. By checking your rank, you will find out varying information about how competitors are finding you and you will also realize what you need to do in order to shoot up in the rankings. Your goal should be a page rank of 1.
Use alt tags for images and span element titles to your advantage. Search engines look at a site's code, not what is actually visible to a user, so if your keyword is "cat" and there is a picture of a calico cat on your site, using an alt tag of "a calico cat" for the image will expose the search engine to your keyword even if the user never sees it. The title of a span element works in the same way.
You can bring in new traffic to your web site by posting on forums in your chosen niche. Most forums allow links in, either your signature area or on your profile, but read the rules first. When you comment on the forums, make sure your comments are helpful. Answer questions, ask pertinent questions, be friendly and have fun.
As much as possible, stay away from frames in your
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