Site maps are perfect for facilitating page indexing by search engines. A site map, or nav bar, will allow visitors to navigate easily to any page on your site, from anywhere on your site. Even a smaller website can have a higher search engine ranking with a good site map.
No matter how many articles or pages you have on a particular topic, the names and titles should always be unique and eye-catching. Keep titles short and to the point for the most effect. The first few words of a title are what catches the reader's interest.
If you hire a search engine optimization company to improve your site, be sure to ask the important questions before you agree to anything. Ask solid and direct questions about their results, their success in SEO promotion, their best practices and most importantly, ask how long before you start seeing results. Ask for references and proof that they have done good work in the past. Former clients can give you an honest idea of the company.
It is very important to have descriptions of you links in "alt" tags. Use these tags to replace pictures if a site visitor disables his or her image display. Search engines read these tags and index them, so you can boost your page rankings by having keywords in them.
Visit duration is used by search engine algorithms as part of the ranking process. The longer someone spends on your site, the more likely it is that they will come back for another visit. Be sure to give them high quality content to keep them coming back.
Social media sites can serve as great marketing tools to promote your business. You can interact directly with clients through Facebook and Twitter, while YouTube makes it easy to promote products through instructional videos.
You can try making a robot. txt file and applying it to the root directory. That stops search engines from crawling certain files.
If you are trying to optimize your site to improve your search ranking, it's important to make sure that your site's code is clean and well written. For instance, if most of your site relies on JavaScript and is poorly coded, search engine spiders cannot index it. Flash files can't be viewed at all, so make sure to give them descriptive tags.
Use search engines to help you gain additional traffic to your site. Your site will get the best search engine results if you make it spider friendly. Spiders are not able to "read" pictures, so put a tag on every image that you include. Be sure to write a description that is rich with keywords.
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