It is common knowledge, especially with Internet Marketers, that good Search Engine Optimization or SEO techniques need to be implemented. If you want to be able to turn even a tiny bit of a profit, SEO needs to be part of your daily routine. How to be great at SEO, as well as how to improve what you're doing, are the focal topics of many SEO articles on the web today. There are fewer articles about SEO blunders and how to avoid them. That's what this article is for - to teach you which
mistakes you should avoid making and why.
Don't leave your Google Adwords Keyword Tool on its default setting. Should you do a search using this tool, it is by default set to "broad". Although this will give you a lot of keywords to focus your content upon, it will not help you target your ads very well. The results that you obtain from these broad searches will not be very useful because of the vague phrases that come up with the search. Narrow your search parameters so that you can make sure that your ads end up on the right pages. Never use any other search setting except "exact" to get the results that you need.
First, think about this - does Google actually track which are doing? There is no evidence that Google keeps a list of things that have happened for your site in terms of your SEO. Only an unintelligent individual would assume otherwise. A bad move on anyone's part would be to get thousands of links going back to your website in the period of a few days using an auto submitter. Odds are, Google will notice this immediately. This is where you might be declared as some type of spammer. Rebuilding after such an event will be very difficult because of how Google will perceive you. Therefore it is important to do every SEO campaign as if Google is watching you every step of the way.
The keywords that you choose should always be interlinked within your site or blog. The pages on your website, if they are interlinked, is a great SEO strategy. Using your primary keywords, you will benefit the most, especially in regard to ranking for profitable keywords. Make sure that the pages that you link to are optimized for the keyword based links you are using. Put a list of these links on your home page. Always use the sidebar for this type of linking. Now you will see these links on your homepage, and every other page, because they are in the sidebar. The web has always been a dynamic environment for business, and this is really very true regarding SEO. When you take the time to learn from others, then you will find that your mistakes come fewer and more far between. Your time is your most precious commodity because once it passes it is gone forever. You do not want to overwhelm yourself with information because that is how you may forget it.
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