Since its launch in May of this year it seems the much-anticipated Google Knowledge Graph tool has been sneakily seeping into our SERPs at a much slower pace than first forecast. The aim for the Knowledge Graph was to allow for a decreased search time for users. An amalgamation of images and information from across the web would appear on the right hand side of the SERPs allowing searchers to access rudimentary information without entering other websites.
Saying that, it seems the Knowledge Graph for now (at least in the UK, the US have had a much more sudden increase) has been reserved only for the privileged elite, mainly brands.
A comparison of the same search term, ‘Michelangelo’ in google.co.uk and google.com can be seen below.
