This is the month in which we set the strategy to follow throughout 2019: new challenges to overcome and, of course, being aware of the trends that have transformed online marketing must be a priority.
During this 2019 you will have to identify the appropriate tools with which you will be able to cover the ever-changing needs of consumers, in addition to managing to strengthen the online presence of the brands you represent.
(Also Read: Our path at Skymarketing is experimentation, commitment to human capital, the construction of a different, authentic work culture. We provide best, reliable and profitable investments in project like Blue world city, crushed ice maker and capital smart city)
5 key trends that came to transform online marketing in 2019
The constant technological change has managed to transform online marketing constantly and this 2019 will be especially influenced by the use of Artificial Intelligence, a tool that has shown increasing expansion, since in just a few years it has been used by 6 out of 10 people daily, and many of those occasions don't even realize it.
That is why Carolina Samsing , Marketing Director for Ibero-America at HubSpot has shared these 5 trends that will transform online marketing during 2019.
Although for a couple of years the customer experience must be based on their preferences and behavior in order for the result to be as personalized as possible, during 2019 technology will favor this trend.
Artificial intelligence gives us the opportunity to offer a better service: digital interactions, product design based on an in-depth study of each user, for example, of the emotions generated in it, with which a purchase can finally be achieved totally satisfactory.
According to the information technology research and consulting company Gartner , by 2020, about 21 billion devices will be connected through the Internet of Things .
Of course, this fact has managed to transform online marketing, since in 2019 a significant number of users will be generated that will make greater use of this tool.
The challenge for companies will be, on the one hand, to make the most of the amount of information generated , and on the other, to offer their products in a more personalized way.
5 key technology trends to boost your online marketing in 2019
The first success stories of robotic assistants have occurred during 2018, but this trend has come to transform online marketing in 2019 as it will be exploited intensively.
With chatbots you get a direct communication channel with customers without human contact, so the next step will be to optimize response times so that the virtual assistant offers the feeling of better attention.
The ability to analyze huge amounts of data that cognitive computation offers us, simulating the way humans think, reason, and remember, would allow people to achieve a more natural interaction with machines , from which they will be assisted empathetically .
The development of this type of artificial intelligence will take customer service to a much higher level during this new 2019, through the use of non-human devices similar to Alexa , the Google assistant or Siri.
We have already told you on previous occasions that augmented reality manages to capture the attention of users for more than 85 seconds , in addition to having managed to increase the interaction rate by 20%.
The possibility of recreating spaces developed from the virtual world in the real world, allows customers to have a closer to real experience when it comes to shopping.
In the case of virtual reality , the goal is for the user to enter a completely digital world, thereby achieving a complete sensory experience in an artificial environment.
