Starting an online business can be a difficult road if at first we do not know the correct strategies necessary to position ourselves in our market. Although the basic principle of electronic commerce is the same as that of traditional commerce, there are certain differences that become very marked, especially in the era in which the main means of communication of people are social networks.
We can start by advertising our business. In the past it was necessary to acquire the service of television stations, radio stations or printed publications to make ourselves known to our clients. Market segmentation was rarely used, and our target market was not guaranteed to see our ad. Today there are tools such as Google AdWords or Facebook Ads that allow us to launch simultaneous campaigns at a much more accessible cost, while showing our ads to those people who meet the necessary profile to enter our target market.
We know that a suitable image or video can go viral . Many times by accident, but many times, this viralization is part of a digital marketing strategy in which word of mouth advertising is combined with social networks. We can use these strategies to make ourselves known to the world and position our brand in the potential market.
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As in traditional commerce, it is just as important that we have statistics and data about our clients. This will allow us to know more about the objective clientele of each product, the value they give it and what motivates them to buy. The advantage of electronic commerce is that we have tools at a very low price such as KissMetrics, Woopra or Google Analytics, which allow us to make a correct and effective segmentation of our clients' data in order to know them more thoroughly.
