One of the most complicated and tedious tasks that “content curators” and “community managers” have to face in their day to day is content generation. You already know that creating original and quality content is basic and vital for a web page or blog to maintain an optimal search engine positioning, to arouse the interest of users and, ultimately, to be visited daily.
When a content curator or CM is in charge of managing several different accounts, sometimes it is necessary to gather large doses of patience and many others of creativity. And the question is: How to write three or four different, original and interesting posts on such diverse topics every day? Is there a trick? In my post this week I will try to give you some keys to make this task a little bit easier.
1- Current issues are always a good option. For example: If the sales started yesterday, you can write a post about them, as long as you are able to adapt that specific theme (the sales) to the matter you are dealing with on your website. We must try not to be too forced, but to be something natural. "The international days of ..." are also a good excuse to deal with a certain topic in our posts. Actually everything goes and everything depends on you, your imaginative capacity and that you are able to transfer that topic to your terrain.
2- Use lists. Yes I know. Everyone does it now, but people love to read lists. Think that in most cases, users do not read in depth when browsing the Internet. Rather what we do is "scan" the information to get a more or less approximate idea of a certain topic. Lists, in this sense, are a quick, agile and simple way to get information, and thanks to which, you will get many people to read and follow you.
3- Interview with someone interesting. Interviews give us a double opportunity to generate content. On the one hand, it is always interesting to introduce an interview on a website or blog Writing Services . Find someone who knows the topic you are dealing with, contact him / her and propose a short questionnaire to discuss the specific sector in which you move. On the other hand, there are many experts, wanting to be interviewed and willing to comment on what they control. In addition, you can always offer them something in exchange, be it a test of your product, a discount, a small thank you gift, etc. Of course, I assure you that most will do it disinterestedly as long as you do not "steal" for a long time.
4- Take surveys. "35% of Internet users ..." Starting a post like this is always a good idea. People like to hear and read figures, percentages, averages, etc. To achieve this, you can ask a question of interest about your sector and launch it through social networks for your followers to answer. Then, with the results, you can prepare an interesting post in which these opinions are collected.
For some time we have had the survey tool on Twitter and now we have them on Instagram Stories. When launching the question you can mention the people you would like to have an opinion on. Surely many people answer you. Try and see!
5- Think hard about the title. Make your followers ask themselves questions when reading it. Remember that people are usually in a hurry and often only read headlines, so take time to think about the title of your post: that it is attractive, striking, even funny (if applicable), that it contains keywords and that it does not be not very long. If you manage to write a headline with these characteristics, the possibilities of being read and shared are multiplied.
6- Tell a story. This is one of the ones I like the most. How many times have you been willing to talk about a brand if you feel part of a bigger story. Storytelling targets human emotions, it is essential in marketing and it is a great alternative if you want to capture the attention of your followers.
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7) Give value to your content. It can be a news related to the interests of your community, you can even talk about the results of any action you have tried, no matter if you have failed or not. People value a lot when you are sincere and self-critical and even if you ask for their opinion.
8) Video is essential in your content strategy. Increasingly, audiovisual content has more weight and Facebook, for example, values it more than images and links (if the video is native and not an external link). And I'm not telling you about Instagram. You don't need a professional team to do it, with a lot of creativity and some basic tools you can turn your videos into viral content.
