Even if you are not an SEO expert, you have surely heard about backlinks and how important they are to ranking well in Google. And if you didn't know it yet, backlinks are one of the main SEO criteria.
Ok, but how do you go about getting backlinks? If you've ever worked on a link acquisition strategy, you've probably already submitted link requests. All you have to do is send a request to an owner of a website whose theme is quite similar to yours. The latter links you to your site and your SEO progresses in Google. This technique is very effective when it works ... Unfortunately, requests of this kind are numerous and often poorly presented so there is a good chance that they will be ignored.
So what to do? There is another easy way to acquire links. It is to combine Backlinking and social networks.
Is the combination of Backlinking and social networks a winner?
Whether social media has a direct impact on Google rankings is still a matter of controversy. There are the perennial skeptics who think it has no impact. However, the majority of professionals seem to disagree with them. The combination of backlinking and social networks would have an impact on natural referencing, whether it is direct or not. In the next few paragraphs, we'll teach you how to take advantage of social media to easily build backlinks.
The best way experts use social media for backlinking is by using their profile. Link to your website from all your social profiles. Consider including keywords in your profile description text. Today, Google contextualizes links and gives importance to the words that revolve around that link.
Make sure that every profile you have is up to date on all the social media platforms you use.
For example, on Facebook, make sure you have links to your website in the following places:
Do the same work for all the other social networks where you are present. Next, make sure that you are sharing quality content from your site on your social media pages. Include social media sharing icons on all your blog posts.
The more shares your content receives, the more visible it will be and the more likely you are to get backlinks! Backlinking and social networks, therefore, go hand in hand. Let's go on.
For an example check out my profile links below:
Another easy way to backlink with social media is to follow people who are talking about you or your brand on social media.
The goal: to build a relationship. And it's a lot easier with someone who already knows you! So don't hesitate to ask him for a link!
To find out who is talking about you, you can use Mention. In Mention, indicate the type of sources you want to monitor and you will be able to see in real-time as soon as someone talks about you.
When you flatter a web user's ego with your content, you're more likely to form a relationship with them. This strategy of backlinking on social networks works wonderfully.
Start by identifying the influencers in your theme who have already liked or shared one of your content. Ask them for advice on a particular topic that concerns them. Write a blog post on this topic, quote your influencer. Send him an email thanking him and telling him that you mentioned him in the article. Chances are, they'll share your article on social media or backlink you to show the article to their own readers.
Of course, there are other ways to “hit on” influencers. It's up to you to find the method that works best.
