Your Ozone Project, a joint initiative from a number of the UKs largest news editors, has ramped up expenditure to accelerate its quality digital advertising platform.
In reaction to continued advertiser demand from customers for easy, streamlined use of premium audiences at machine, Ozone’s founding shareholders – Information UK, Telegraph Media Group, Reach PLC and Protector News & Media – are supporting a large expansion in Ozone’s abilities.
The investment follows Ozone’s achievement in 2020, delivering four-fold development, with similar growth anticipated in 2021. Ozone was recently named ‘Media Brand of the Year’ at Campaign’s Advertising Week Awards, with judges calling the project “a brilliant collaboration – creating a response to the industry challenges”.
THE three-fold investment in men and women, including staff from Telegraph Media Group and Information UK, will boost Ozone’s capabilities and enable a nice selection of new product initiatives that will build on its latest audience solutions. Throughout 2021, your investment will:
• Increase the speed of the roll-out of Ozone Markets, offering a cleaner, premium publisher alternative to popular open market programmatic exchanging. Currently in beta with lots of key advertisers, Ozone Marketplace meets the advertiser requirement of access to compliant first-party records, with transparency and a strong increase in working storage devices. This bespoke set-up delivers advertisers flexibility in audience and inventory products by way of a single private exchange.
• Support the launch of the self-service platform for SMEs, fresh solutions that meet customers’ requirements for performance and outcome-based campaigns, and the rollout associated with new digital display and also video formats.
• Assistance publishers’ standard digital structure sales and operations – combining all display and video tutorial solutions – through a good advertising centre of superiority. From January 1, 2021 News UK and also Telegraph Media Group is definitely the first publishers to utilize this service, creating the chance for future expansion having other publisher partners. This means buyers develop the additional benefit of being qualified to buy IAB format campaigns to offer exclusively on News UK and Telegraph Media Team sites directly from Ozone in combination with Ozone’s audience products.
Damon Reeve, CEO, The Ozone Project, mentioned: “We are really excited about the increased service and value this investment will enable us available to our advertiser plus publisher partners. In our first 24 months Ozone has grown strongly to satisfy a market need for quality and trust inside digital advertising. This investment gives us an opportunity to broaden out to more advertisers is actually a richer product placed, building a better digital future for all. ”
Dominic Carter, CCO, News flash UK, said: “I’m delighted the fact that Ozone Project can currently accelerate the delivery associated with its vision and further spend money on its suite of products. Ozone has rightly been winning plaudits for its premium programmatic innovation all this investment allows us to draw deeper on its potential. ”
Chip Hugh, CEO, Telegraph Mass media Group, said: “This is surely an exciting collaboration with That Ozone Project, who can now exclusively deliver many digital display and training video advertising for Telegraph Advertising Group. This investment will produce positive results for our clients along with the wider industry whilst we expect others to abide by suit. ”
Piers North, Leader Revenue Officer at Arrive at PLC said: “This expansion will take Ozone to the upcoming phase, building on their successful performance in 2020 as our preferred partner, ensuring it remains among the list of UK’s leading premium digital camera advertising platforms. ”.
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