Because no matter the sentiment, this is still 100 percent a business and marketing maneuver. If they truly wanted to do something positive, they could do it without advertising their products while doing this. Because it is not genuine. This is not any different than the coronavirus advertisements. They could have said nothing in any way. Rather, they brought positive attention to the protests. That is good. Solidarity or else they realize a nice chunk of their audience is obsessed with Madden 21 coins something more important than a damn videogame? Man. These remarks really highlight the nihilistic nature of reddit users. Yes, this is a company. Yes, it has something to do with advertising. But Jesus, can not we be happy that firms are saying something? Do you not know just how much of an impact this could make? In the event the company ignored the circumstance, it would give every checked out mind the idea that what is happening is normal and routine.
EA does not care about people that aren't investors. Removing Kaepernick's name from songs in Madden two years in a row shows it. Companies don't want you to defend themlet their attorneys do this work. EDIT: Let me be clear. I am all for calling a spade a spade and being happy after I am surprised by something such as this. But we should not praise a business for reaching the absolute bare minimum. We ought to praise firms who reveal patterns of positivity. Feel free to disagree, but please don't act like this exact instance is this incredibly complicated morally-grey situation. I mean I believed there were pretty strict regulations on whose titles and likeliness may be utilized in Madden. Just like Belicheck and Payton aren't in Madden because they are not a part of the NFLCA and that is who EA has a contract with. They may need to cover Kap if his title is utilized and are likely avoiding that. That and Kap is not exactly welcome in the NFL planet (not speaking about lovers ) anymore.
They both backpeddled and apologized when they were called out. They don't have rights to Kap's likeness in the game however they could cite him in the song (just as they have plenty of other public characters in different tunes ). The simple fact that they did this two years in a row suggests it wasn't an innocent oversight but a genuine decision to collaborate using a fundamentally racist act of collusion within the NFL. I'm not defending a company. I'm not saying EA is a bastion of justice. Most people generally (not just reddit) can not see beyond black and white. Cynicism inspires outrage and outrage inspires more clicks. That's why negativity floats to the best in all social media. Cynicism inspires outrage and outrage inspires clicks. That's why negativity floats to the top in most social websites. This is a major element. Youtube for one has done studies, because it's a huge part of their business and they would like to understand it. There's been testimony to congress about it that I've watched but can't find at this time. What they need is participation and the more negatively styled something is the more folks will click it as it comes up in your own recommendations.
Companies do not need you to defend themlet their lawyers do this work. "Firms don't need you to defend them", but somehow attacking companies when they're doing the proper thing is essential and productive?It does not matter if it is for PR reasons, they are still raising awareness to this problem and hurting no one by doing this process. Meanwhile the men and women who see this as an opportunity to attack are just perpetuating a negative feeling of continuous complaining. It is not so much about"protecting businesses" but about attacking this naturally negativity. So you're really only adding to the man's debate by doing exactly what he described. They're not doing anything though. They simply published a statement filled with empty rhetoric. You understand what doing some thing is? Not making another Madden game because the NFL punished players like Kaepernick for carrying a knee. That would be impressive. However, we are all aware that's not what is going to occur.
The fact that folks here are really behaving like this can be a meaningful gesture is so fucking baffling. EA literally moved out of its way to wash his name out of their games two decades straight, but this thread is making it look like they have contributed millions. It is pure fucking insanity. It is the definition of slacktivism. It'd be more honest when they had said nothing in any way. Rather, they are gonna push out a bullshit PR announcement about how they stand with the black community and then in a few months turn around and buy mut coins madden 21 sell a product containing a company that has a history of stifling and punishing black voices. I never mentioned"Let's strike a business for doing the ideal thing." You can remain optimistic of matters looking up, which I frequently am. If your buddy hurts your feelings, they have to regain your confidence. You don't thank them every time from then on whenever they are being nice.