Bookmaking is a business on its, and the owners have to do everything possible to make sure they turn a profit. Realizing this need to make profit then leave you to wonder why they offer hefty bonuses every now and then.
Everyone likes getting bonuses and freebies. It’s an innate fantasy in the psychology of money. Free stuff will always make the recipient happy, but it costs the giver. In the case of bookmakers, bonuses will surely cost them. Why then do they give so much of it? What are they trying to achieve? First, we need to answer the question of if freebets are actually free.
Are Freebets Free?
The basic reason why bookmakers give out so much bonuses is to attract new customers. The more customers they can accrue overtime, the better. Bookmakers leverage bonuses at different stages of a user’s lifecycle on their platform. Most times, new users get welcome bonuses. There are then some bookmakers who offer bonuses whenever users deposit money in their accounts.
These bonuses come in the form of free bet, most times. Other times, they come as special offers. The aim of these is simply to keep you engaged. In the long run, these free offerings aren’t actually free. Because you are engaged and hooked on the platform, and end up investing your money when the bonuses run out.
Bookmakers aren’t philanthropists. You must understand that everything they do is to get more money out of your pocket in the long run. Welcome bonuses, for instance, are designed to get you to register. The frequent bonuses are designed to keep you betting for the longest time possible.
The Darkside of Bonuses
One of the many things bookmakers invest time in, is creating the perfect bonuses. The aim of creating these bonuses is to eliminate losses for the bookmaker. For this reason, it’s important that you go through every line of the terms and conditions of the bonus they offer. The font and spacing of these terms and conditions always make it very uninteresting to read, and you end up clicking on ‘accept’. This move is simply a trick to get you into something you may normally want to be involved in if you had all the information.
Rolling over bonuses
When you accept the bonus offering, the bookmakers hope you lose the free money. Then they create sort of a safety net that allows you to turn the bonus into real money. Remember, this is to get their profits up.
Rolling over bonuses involve that you must place a particular bet, with a stipulated minimum stake and odds, with the promise that you’ll end up converting your bonus to real money.
Final Take
Bookmakers aren’t charity organizations. Hence, you shouldn’t expect bonuses that don’t come with a clause. Make sure to read all the terms and conditions of any bonus before committing. In the end, all the antics is to get more money out of your pocket.
