Selling property in the plant is an excellent alternative to attract customers and, still, move money in the real estate market. This sales category has been a more relaxed way for those who want to buy their first property, and a great way for real estate agents to guarantee greater profits.
For the consumer, buying a property in the plant pays off in some aspects, such as the ease of payment and the receipt of a brand new apartment. However, many buyers have a certain fear - since it is a project that is still on paper.
At that time, the client will be able to count on the broker's experience. The professional will be able to reassure you and provide more security through information about deadlines and the developer, among other aspects.
In this article, we are going to give tips for your real estate sales to be boosted by closing deals related to properties still in the plant. Continue reading and check it out!
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Despite being a very common and well-known alternative to buying and selling , still, many buyers have doubts about its functioning and about its pros and cons. The broker will have the function of elucidating all the questions for the potential client - clarifying the main advantages of this business.
Therefore, the professional should start explaining what it really is to buy a property in the plant. In fact, it is at that moment that he must gain credibility and demonstrate authority in the matter - and this is essential to leave the client more relaxed in this process.
It is at this stage that the broker should let the buyer know about all the bureaucratic processes that involve this transaction. It is necessary to make him understand that, despite buying something that is not yet ready, it is still safe, when the good is offered by reliable builders in the real estate market.
The virtual reality is the creation of a theoretical environment developed by a system. It is a technology that contributes to the immersion of the potential customer in relation to the property in which he is interested.
He can see himself in the plan, that is, a reality is created based on the dimensions of the property. This occurs through a technology that allows the virtual tour through the rooms of space.
What was practically impossible, today, with this technological resource, it becomes easier to demonstrate to your prospect the property in the plant. This technology enables an incredible experience for the potential buyer - without his decision being based only on assumptions of what a particular residence would still be under construction.
Virtual reality is seen as a valuable tool for brokers when selling property on the floor.
At the outset, make it very obvious to the customer that buying an apartment in the plant is, first of all, acquiring a brand new property - which has never been inhabited by anyone. And this has many advantages, did you know? It gives an incredible feeling of exclusivity, which should be very clear to the potential buyer.
In addition to the financial benefits, since it is a large investment that can be easily paid for, there are many other advantages. An example of this would be that the property has had almost no problems for many years - which is not the case with used units, which have frequent complications of various kinds, such as electrical, hydraulic, among others.
A good way to attract prospects to your real estate, when it comes to selling real estate in the plant, is to bet on digital marketing. With it, you will ensure that potential customers have access to a variety of information regarding this type of purchase.
A tip is to create a blog for your real estate where you can make several posts of interesting content about this segment. Likewise, it is possible, through this tool, to attract prospects interested in the subject through a newsletter subscription and, thus, keep them connected with updated information.
Another marketing strategy that yields many views is the creation of videos on the topic. Most social networks accept this type of content in their posts - in fact, many people are attracted to information in this format.
Insecurity is something very common when buying a property in the plant. When realizing this sensation in the client, the real estate agent must intervene and present all the advantages that this form of investment can bring to the buyer .
If the client demonstrates that he does not feel secure in this type of transaction, it is up to the broker to show that there are several legal supports for this type of trading. He must ensure certain coverages that protect the buyer from possible problems.
It is also important that the potential customer has a sense of what the unit being negotiated will look like after it is ready. This can be done by the descriptive memorial, prepared before the launch of the real estate project. It is a public and mandatory document under Law 4.591 / 64. In it, the entire project must be described in detail.
You know that property of the client's dreams , brand new and the way he always wanted? It is feasible to leave the property with personalized characteristics with the sale of a property in the plant. The broker must take advantage of this great advantage and inform his clients about this possibility.
As apartments sold in the plant are not yet ready, the buyer can request changes in some details that do not, of course, involve the structure of the same. Therefore, some changes that can enhance the property and make it more attractive can be made.
Examples of this would be modifications, in the initial stage of construction, more directed to the finishes used inside the property. Among them, type of floor, wall coverings, sink countertops, bathroom chinaware and metals, among others.
