Have you heard of home staging? Did you know that this technique has been used abroad for a long time? It is a good marketing strategy to sell or rent a property more quickly. Although not yet widely used in Brazil, some real estate agents already use this tool as a way to make the property more attractive in the eyes of the buyer.
This marketing technique was intentionally created to refine the image of properties offered for sale by real estate agents. In fact, they are prepared to impress the buyer in several aspects, and the goal is to make the space functional, beautiful, pleasant and cozy. With this, it is possible to speed up the process and reduce the stress of the owner.
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Are we going to learn more about home staging and how to put it into practice? Understand, below, what you can do to make a property more beautiful and valued! Continue reading and check it out!
What is home staging and how did it come about?
It is a marketing strategy created in the mid-1970s, in the USA, with the aim of making properties more interesting for buyers. The creator was a broker that had the purpose of accelerating sales. To do this, it needed to surprise buyers with a differential : very attractive properties in all aspects.
The properties undergo minor renovations, if necessary, and are very well decorated. After that, they are photographed and the photos are published on the real estate website.
Today, home staging is on the rise and is already used by some real estate companies. There are even professionals specialized in the function: home stagers - who work, specifically, decorating and making minor repairs. Thus, in addition to winning over buyers, they add market value to properties offered for sale.
What are the main tips for making a good home staging?
The first few minutes of the visit are decisive in making a good or bad impression on a prospective buyer. Therefore, organizing the house so that it can evaluate the space without the influence of the mess is essential.
Therefore, the owner cannot neglect the organization. If there are children, make sure that there are no toys out of place and that everything is in order - that is, the whole house must be tidy. The photographer who will make the images of the place must find everything organized, as well as the potential buyers at the time of the visits.
Remove all visible accessories for the residents' personal use from the residence, such as picture frames, posters and pictures that are spread out excessively as they pollute the environment. The objective is to make the place accessible and without obstacles, making the visualization of the rooms as clean as possible.
Spaces with a lot of personal objects tend to take the buyer's attention to what really matters. In addition, this measure preserves the privacy of the owner and his family.
Nothing like large environments in which you can move around easily, isn’t it? People are looking for properties with space, where it is possible to move easily. Disproportionate furniture, which limits movement around the house, makes a bad impression.
The important thing is to use furniture that has to do with the size of the rooms and, mainly, that are not arranged in excessive quantities. Therefore, avoid polluting the environment, both physically and visually. Maintaining space that facilitates the movement of visitors is essential to please them.
Lighting is essential in the decoration of a property , it is able to highlight some details, in addition to giving a touch of coziness.
During visits and photo sessions, leave the window open, even with the presence of curtains, as the entrance to natural light is highly valued. However, artificial lighting is also very important, as it gives a welcoming touch to the environment.
As for the shade of the lamps, the white ones, known as cold, do not convey a feeling of comfort. However, the yellow ones, considered as warm, give a welcoming air to the spaces, making them more cozy. For this reason, they are the most suitable when it comes to putting the property up for sale.
Place lamps and lamps in strategic locations in the room, they will help to increase the feeling of space in the environment. Don't forget to turn on your lights during visits, even during the day.
With various sizes, shapes and styles, mirrors are a very versatile decorative resource, capable of giving a special touch to any space. They have many functions, from lighting an environment reflecting natural light to creating the feeling of increasing the area of a room in the property.
They can be used democratically in the different environments of the house, from the bathroom to the living room, giving life to the rooms in which they are inserted.
What are the advantages of home staging?
Home staging is a sales strategy that guarantees an incredible improvement in the broker's performance. It adds professionalism and seriousness to work, providing faster negotiations and customer satisfaction.
Check out, below, the benefits of this tool:
As you can see in this article, home staging is a selling tool that adds professionalism to the work of a broker and that greatly values the property, making the selling process faster and more effective.
