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How crucial is last-mile delivery for eCommerce companies

  • 90% of the shoppers track the delivery status of their package and want their delivery to fit perfectly with their schedule.

    Source: Fixlastmile

    The last mile delivery is a very important factor in the whole business process and involves a significant amount of planning and execution. This stage is called the 'lock-in period' for the end - customer

    The primary goal should be to retain its loyal customer base. The expectations and demands of the customer as well as adherence to the needs as there is no shortage of competitors in the market.

    The implementation of last-mile delivery is an extremely challenging task as it needs articulate stimulation, transportation, and end-delivery management.

    E-commerce companies outsource services to logistics management organizations. The process of delivery and execution depends on the efficiency of the logistics companies. In addition to forethought, the complete responsibility of the package while in transit is in the hands of these supply-chain companies.

    There are numerous challenges faced in the last mile delivery -  

    • High costs incurred - Alarming high costs are incurred by logistics companies. Same-day deliveries strain the budget and then the aspect of wrong delivery and returns of the package leads to highly unwanted costs incurring situations.
    • Lower Efficiency -Due to unprecedented circumstances, challenges like last-mile delivery customer returns, change of delivery address, tedious paperwork, etc, could lead to lower efficiency. Technology can reduce the gap and increase efficiency by eliminating manual entries and integrating the dashboard for functional capabilities.

    Focus on last-mile delivery will improve customer service and building a customer relationship with the company goes a long way. An economical strategy can help e-commerce companies touch new heights. The future of Last Mile delivery logistics lies in the hands of both the e-commerce and logistics companies, where automation will be the key to success.

    1. Increasing customer interaction while providing customer support services through the portal helps in building trust.
    2. Sending out timely updates of the package location.
    3. Reducing manual errors by introducing concepts of fleet fuel management and dynamic route planning,
    4. Using the historical data for interpretation of consumer behavior and improving their experience.

    It is necessary to choose the right logistics management software companies who have high end and advanced AI technology to ensure a smooth last-mile delivery experience as the consumers nowadays have plenty of competitive options where the organizations are ready to provide the best customer service, lower prices, and good shipping experience. So, businesses need to up their game by providing a long-lasting experience for customer retention.

    One of the best logistics management software providers in the market is Shipsy. Shipsy provides efficient and highly automated and advanced software which helps in providing a great last-mile delivery experience.

    It provides an integrated Operations dashboard which provides in-depth analytics, it manages the status of booking, shipments, payment done by drivers, and warehouse management. It automatically allocates the deliveries and manages the requests.

    Shipsy plays an integral role in dynamic route optimization. It optimizes the routes and assists in the planning where there are sudden updated route changes at the time of deliveries. Dynamic route optimization reduces cost and is very efficient. It gives the option of scheduling the deliveries beforehand, has an integrated fleet fuel management which promotes sustainability and viability.

    It offers an easy to use and hassle-free customer experience which provides one on one interaction with the customer service personnel l for the queries, the customers have an option of rescheduling the deliveries according to their convenience which leads to lower returns and digitized proof of delivery and payment methods also drives a better customer experience.

    The best advantage of using an integrated logistics management software company is real-time fleet tracking through reflective visibility. It becomes feasible on every end as it provides insights into the logistics and warehouse managers as well as to the customers’ end.

    Last Mile delivery is an important area for the companies as it involves the process of the end product reaching the customer. Enhancing the post-purchase experience leads to an increase in brand value, lower returns, and customer retainment.

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