High quality and engaging content can drastically determine the growth of your business because at the very core of marketing you need valuable and relatable content to promote your brand. Content writing helps you to showcase your own style throughout different channels that help in making a bond with your audience and builds a long term trust which is crucial for any business to grow. Content can be of many types and formats. Information credit: http://indianseowriter.com/
Web content
Web content is considered the foundation of your website. Well-defined web content includes a homepage, about us page, contact page and landing page that helps in showcasing the very foundation of a company to grow its online presence. Web content helps your audience to find any information about the brand or your business and the rest of the content of your website also depends on this. To write a proper web page copy, you need to be engaging and use conversation-friendly writing skills and focus on the customer needs rather than your business or brand to retain the visitor’s attention.
Blog articles
When we talk about content, the foremost and the most common type of content that comes to mind is blogs. It is the primary type of content that delivers value to the audience while maintaining the user intent aspect. Blogs also help in building the SEO presence that eventually aids in your ranking. Apart from improving brand visibility, a successful blog helps in building your brand authority online as well as aids in getting new leads and increasing sales growth.
Advertising copy
Ad and sales copy has to do a lot with human psychology and persuasion techniques rather than merely writing. This type of content thus requires skills and experience to write a certain copy that will urge people to take an action after going through the text. Every industry and businesses use the copy in various forms such as a long-form sales copy or a 10-worded ad copy to generate revenue and grow their business. A highly convertible copy is usually non-manipulative and sounds less ‘pushy’ yet is capable of generating high ROI if segmented to the right audience at the right time.
Social media
Social media marketing plays an important role in your marketing strategy and for that, you need attention-worthy content to successfully promote your business. Your social media presence impacts the brand authority and helps you build a connection with your audience. Thus focusing on content appropriate for different social media platforms makes your audience engage with the brand that in turn helps in making purchasing decisions in future.
Press release
At times businesses and organisations require promoting a newsworthy event to the world that can include the launching of a new product, company changes or any upgrade in the services. In these instances, journalism and PR writing provide the content to reach the news to the world. PR writing is generally used in building the authority of a certain business in the market effectively.
Conclusion:
Every type of content serves a different purpose and is used in different scenarios to get the best results. A content marketing agency helps you in determining the differences and provides you with high-quality content within a deadline.
