If you are looking for successful ways to improve brand awareness, you are in the right place. User-generated content is defined as any form of content (content, image or a video) posted by the users online such as social media platforms.
User-generated content is extremely popular with consumers as it is created by their peers instead of a brand. It acts as social proof. According to Stackla, UGC posts that are shared to social channels see a 28% higher engagement rate compared to standard brand posts. So, when you share the content with your followers that was created by their peers, they are more than likely to pay attention. This can be done just by asking your audience to submit UGC. It will result in more engagement.
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