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A manual for insurers looking to catch up on the personalised i

  • Are you an insurance company who is just starting to tailor the customer experience? Will your efforts count because many insurers have already shifted to hyper-personalization? We're here to remind you that while moving in the right path, baby steps still count as progress. This is why: The insurance sector has undergone significant change, and even legacy insurers are adopting insurance technology solutions, yet client experiences still rule the day.

    This article will give you the essential perspective on tailored insurance client experiences and the fundamentals you need to know. 

    A study was conducted to determine the overwhelming impact of both a positive and negative insurance customer experience on long-term business by a customer experience consultant headquartered in the US. The 14-year study's findings, which are summarised below, could be interpreted without much difficulty.

    AI is becoming increasingly important for Insurance digital transformation and Claims management services 

    1. Abandon the "one yardstick rule" when dealing with customers

    The one yardstick standard is useful for guiding rules and other business requirements, but when your clients see your standard "interaction" messaging, they will undoubtedly lose interest. For interactions to stand out from the marketing noise, they must be personal.

    2. Be accessible to them at all times

    Omni-channel customer experiences are a powerful way to establish your brand while showing your clients that you care about them. Using cutting-edge technology, bring your best performance here. Use automation and AI to your advantage by providing chatbots and speech bots.

    Continue to read & explore more on this topic of Insurance customer journey blog