Do you know the essential prospecting tool on LinkedIn for recruiting talent?
The approach used to find talented candidates has changed a lot. Since the COVID-19 health crisis, companies have turned to digital recruiting. In this process, LinkedIn remains the preferred professional social network for recruiters, thanks to its efficiency. This article explains more about the concept of "outbound recruiting." Also, discover how the Kasper tool can optimize your prospecting on LinkedIn to recruit talent.
The main points of this section:
Outbound Recruiting is a marketing-inspired method of human resources recruitment. Unlike the usual methods, it involves searching for talent instead of posting a job offer. This strategy allows you to broaden your prospecting fields to find the best candidates instead of limiting yourself to the talents who have seen your offer.
To find your potential candidates, you must first determine the characteristics of the available position. At Outbound Recruiting, your search areas are social networks and specialized employment websites. You will also need to create a neat profile that represents your business. In addition, you will need to define the profile of your target in order to adopt the right approach to contact them. The goal is to attract talent and convince them to apply. Even if the candidate is not available, you will manage to enrich the list of your contacts through their recommendations.
LinkedIn: the leading recruitment network
Created in 2002 in Mountain View, California, LinkedIn is a social network for professionals. Its main users are entrepreneurs, freelancers, employees, students, recruiters, and job seekers. All members present their skills to be credible with their goals on the platform. As a result, LinkedIn is a network which excellent for recruiters to find qualified profiles.
By 2020, it had 20 million registered members, or 64% of the workforce (LinkedIn, May 2021). It also had 840,000 American companies registered on the platform (Europe 1, September 2020) and posted more than 20 million job offers on LinkedIn Jobs (LinkedIn Business).
These figures demonstrate the importance of the job market on this professional social network. Recruiters prospect on LinkedIn for a variety of reasons:
Kasper: the talent prospecting automation tool on LinkedIn
Integrated with LinkedIn, Kasper is a lead generation tool that saves you time and reaches the right people. It helps you collect the contact details of your targets by recruiting the best talent. Now you do not need to use only paperhelp linkedin opportunities.
In fact, user behavior helps you find the person who is likely to have the profile you are looking for and is interested in the position. LinkedIn users optimize their profiles to provide as much information as possible about their professional strengths and experiences. Job seekers regularly post and comment on relevant content about their industry to stand out. In addition, these job-seeking talents follow the companies where they want to evolve to stay on top of all opportunities.
Kasper allows you to retrieve these contacts' emails and phone numbers and then export them to your ATS recruiting software. You can contact your candidates directly with the obtained emails and phone numbers.
Conclusion
Companies are adapting and taking advantage of the evolution of digital technology in the recruiting process. Statistics show that LinkedIn remains the preferred network for recruiters in this area. To find your talents among the thousands of profiles on LinkedIn, be more astute. With Kasper(a side project of PaperHelp), you will spend less time on getting a better hiring result, and, at the same time, you will collect profiles of candidates that are likely to match your target.
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