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Blog

Trends In Ecommerce That Are Paving The Way

  • We asked industry leaders about the changes this year, and they had a lot to say. So, let's take a look at the most important ecommerce trends and see where they're going.

     

    • online shopping is enhanced with augmented reality
    • an increase in the number of people using voice search
    • AI assists retailers in learning more about their customers
    • in order to provide personalised experiences, data is crucial
    • chatbots make shopping more accessible
    • shopping on the go is still a thing
    • there are more options for payment
    • customers react positively to videos
    • a consultant and an ecommerce lawyer to draft business terms and conditions 
    • customers return because of subscriptions
    • the importance of sustainability is growing
    • a recruitment team to keep your business growing.

     

    Not every trend is worth following, but which ones do you think are worth your time and effort? While some will provide significant value, others may be out of touch with your target audience or be too expensive to adopt in order for your company to maintain a healthy return of investment or ROI.

     

    Knowing your own consumers, and competitors inside and out will help you figure out which trends are a suitable fit for you. There are a number of things you can take to assess industry trends and make the best decision for your business.