Trying to make your holiday letters stand out? The fact is, shoppers are overwhelmed by the choices. The secret to getting through the noise? Gift guides. Instead of sending yet another promotional email, make a list of ideal choices that solve your customers' biggest problem: “What to buy?”. Not sure how to do it right? Check out this guide for real-life examples that increase engagement and sales: https://flowium.com/blog/gift-guide-examples/. Make your emails something that people will actually want to open.
