It often happens that some advertisers face trouble while they want to create display ads. Sometimes they don’t have ideas about the design of the display ads or don’t have the capabilities to create attractive ads.
Even when they start creating ads, they may not be able to create proper ads with perfect sizes and images. Therefore Google launched responsive display ads to make the thing easiest for advertisers, online marketers, and so on.
It is one of the ways to decrease the burden of advertisers and also a way to fill the ad placements on the internet. Responsive display ads have been the default ads type since 2017 for the google display network, which is also known as GDN.
In this article, we are going to discuss some of the statements of responsive display ads.
Responsive display ads are graphic ads that can be made by Google. The size, format, and appearances have been managed to fit the ad space on any website. The same advertisement can include the image or text that you have provided already while other texts are on another space of the same page.
Responsive display ads consist the following elements:
Apart from that, it can contain marketing videos or images, logos, and so on.
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Here are the benefits of responsive display ads.
One of the great ways to promote your brand is through responsive display ads. Unfortunately, sometimes it is haphazard to create display ads because they don’t have enough resources to run standard display ads. The thing is, making standard display ads is troublesome as you need a variety of images in several sizes.
Often smaller enterprises don’t have an in-house graphic design team that will help to create attractive display ads. Apart from that, it is sometimes impossible for them to engage outside the designer team for lack of budget.
But with the help of responsive display ads, Google will automatically assist you by creating ads. In this case, you just have to upload some image description about your brand, and if you have any offer to provide, then that also.
Most of the time, it happens that responsive ads play better than standard display ads. This is not always the same fact that will happen. But sometimes it will. With the help of responsive display ads, it is possible to achieve better conversion, traffic, and engaging rate than standard ads.
When it comes to standard display ads, then you have to create with preferable sizes, images, and texts. So it will look better and easily engage with customers. But responsive display ads are the type of ads that you don’t need to create, but they will be created automatically by the assets of your brand.
However, if you want standard display ads to run on the internet, then we will recommend you prefer responsive display ads. This default ad is undoubtedly worth your investment.
Here are the four situations when you should use responsive display ads.
1) The requirement of RDA (responsive display ads) is when you want to run your ads in banner-eligible time. This means if you want to promote your ads as a virtual banner on the internet.
2) When you want to control the feel and look of your ads.
3) When the primary purpose of your brand is to perform on the internet.
4) when you want to market and promote your brand throughout the entire network. The thing is, Google responsive display ads can publish on more than millions of websites, applications, and videos.
Here are the reasons why to choose responsive display ads.
The reach of the Google display network is huge and vast. It can spread responsive display ads to more than 35 million websites, youtube channels, and so on. It helps to reach brand promotion across a massive range of audiences.
One of the important assets of Google is the automation part. In this case, the machine learning approach of ads will decide on which placements ads need to place.
The interface of the ads is simple and neat. So audiences don’t need to struggle to understand the elements of ads.
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We have discussed some of the advantage of responsive display ads above in this article. The thing is, google basically makes the work easy for marketers who don’t afford the outside designers. In this case, it helps to spread your brand across the whole Google network.
We hope you found this article helpful. In case you have queries, please comment down below.
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