An email subject line is the first line of text that appears after the sender's name when the recipient receives all digital marketing agency in Toronto the email. The subject line is usually a summary of the content of the email. The purpose of the subject line is to persuade people to open and read the email.
Subject lines improve open rates and help improve click-through rates and conversions.
Email marketing campaign subject lines are also important for other reasons, such as:
The subject line is the first thing your recipient sees when you receive your email, and it plays an important role in getting their attention and getting them to open your email.
The subject line also sets expectations for the content of the email. A well-crafted subject line should make the recipient understand what the email is about and what it contains.
A compelling subject line greatly increases the chances of recipients opening your email. This is especially important for email marketing campaigns, where open rates often measure campaign success.
The subject line can also drive engagement with the content of the email. A catchy email subject line can entice the recipient to read further, click a link, or take some other desired action.
A psychological principle that is almost impossible to resist is FOMO, the fear of missing an opportunity. You can tap into that fear by adding an element of rarity (limited availability) or urgency (limited duration) to your subject line.
Email marketing campaign Subject lines containing time-sensitive words such as "Urgent", "Current", "Important", and "Warning" have been shown to increase email open rates.
Humans have a natural desire to be closed. We don't like gaps in our knowledge. Like a unsatisfying cliffhanger, until you open an email, you can use open-ended subject lines to pique your subscribers' interest and desire to close.
You can keep your subscribers interested by asking questions, promising something interesting, or saying something that sounds weird or unusual.
If your email marketing campaign subject line makes your subscribers laugh, they need you to open it. Finally, have you ever read a subject line that felt weird but didn't read it? Being humorous and catchy takes more thought and creativity but can pay off in terms of open rates.
Everyone has a little bit of Vanity. People love to be liked, accepted and even worshipped by others. It's just part of being human.
This is why some of the smartest subject lines use Vanity to lure you into opening an email. To achieve this, you can either promise your subscribers to look good to those around them or instil a fear of embarrassment.
You may not consider yourself a "greedy" person, but spending a significant amount of money can be difficult, even if you don't need the item. This is why special offers, discounts and special offers are effective on the subject line.
But be careful when offering big discounts. The higher the percentage, the less reliable the impact on open rates (perhaps because consumers don't believe big discounts are real).
Either way, discounting in the subject line can lead to better click-through rates. This is because people who open these emails are likely to be interested in what you have to offer, so inherently, they tend to click on it.
If you need help improving your open rates, the subject line of the email marketing campaign may be the culprit. The above examples will inspire you to write creative and engaging subject lines that will make your readers want to open your email and read your content.
Avoid spammy behaviour, such as excessive exclamation marks and misleading subject lines. A long-term email strategy is to build a strong relationship with your list and not use gimmicks to increase email open rates.
