A shipping label isn’t just a sticker—it’s a lifeline between your product and its destination. While most sellers focus on the quality of labels and the accuracy of data, one frequently overlooked detail is label placement. Improperly placed shipping labels can lead to scanning errors, delayed deliveries, returned shipments, or even total package loss.
In this article, we’ll explore why shipping label placement matters, how to position labels correctly, and best practices to ensure smooth, scan-friendly logistics. Whether you're shipping 10 packages a week or 10,000, getting this detail right makes a big difference.
Shipping labels contain barcodes that are scanned multiple times throughout the delivery process—during pickup, at sorting centers, and upon delivery. When labels are poorly placed:
A clearly visible and scannable label ensures the package is tracked accurately across checkpoints. This reduces:
Major carriers like UPS, FedEx, DHL, and USPS have specific requirements for label placement. Failure to comply can lead to:
Improper placement increases the risk of labels being scratched, torn, or falling off. This is especially true when labels are placed over seams, edges, or taped surfaces.
Place the label on the largest flat surface of the package, ideally centered. This ensures easy access for scanners and keeps the label away from areas most prone to damage.
Do not place labels across box seams, flaps, or folds. This can cause:
Avoid placing labels under straps, handles, or tape. Clear visibility ensures scanners can read the barcode in one pass.
Dust, oil, or moisture can prevent the adhesive from sticking properly. Always wipe the surface before applying the label.
Press the label firmly, especially around the edges, to ensure full contact with the surface and prevent curling.
Blurry or faded barcodes won’t scan properly. Use thermal printers for crisp results and high-quality label stock to ensure durability.
For high-value or international shipments, placing a second copy of the label inside the package helps recover lost parcels if the outer label is damaged.
Before changing your packaging design or shipping software, test a few shipments to make sure labels scan correctly and don't cause delays.
A label that peels mid-transit is as bad as one that’s never applied. Ensure your labels are appropriate for the material of your packaging.
Never place a new label directly over an old one, as scanners may read the wrong barcode or fail to scan entirely.
Don’t assume all staff members know how to apply labels correctly. Provide quick training on:
Implement regular spot checks or introduce a quality control step in your packing workflow to catch mistakes before they leave your facility.
One of the most effective ways to ensure reliable label performance is to choose labels designed with logistics in mind. Betckey offers thermal shipping labels that deliver consistent adhesion and crisp barcode readability—reducing the risk of scanning errors caused by smudged, misaligned, or low-quality labels.
With Betckey, you can confidently place your labels knowing they’ll hold up to the journey, no matter the distance or conditions.
Shipping label placement might seem like a small detail, but it carries significant weight in ensuring delivery success. Poor placement can lead to scanning errors, lost packages, and added costs, while correct placement increases speed, traceability, and customer satisfaction.
By following label placement best practices—and partnering with a dependable label supplier like Betckey—you can streamline your shipping workflow and avoid unnecessary disruptions.
