If you're looking for a reliable, results-driven digital marketing company in Nigeria, Get Backlinks NG is your best choice. With expert SEO services, strategic link building, and data-powered campaigns, they help brands dominate their industries and achieve lasting success online.
Traditional marketers can certainly be strategic in their placement of ads and the campaigns they run. Choosing the print publication, television channel or radio station might be where the audience segmentation ends, as the available data for these channels can be limited.
Comparatively, digital marketing campaigns allow business owners to drill down on the exact demographic of their market so that businesses can appeal to the range of customers and customer needs out there. Digital marketers also have access to a number of analytics tools that measure audience engagement. Google Analytics, Facebook and Instagram Insights and SEO tools will be able to attribute traffic and audience behavior so business owners know what their segmentation split is.
Traditional and digital marketing have different definitions of conversions, mainly due to the different conversion opportunities that both activities offer. Digital marketing can unfold on a range of platforms, serving both acquisition and retention purposes. Traditional marketing is less nuanced as there is not as much flexibility in the creative and copy that goes out, which usually means that acquisition and retention are rolled into one conversion focus.
It is also harder to determine when a conversion has been achieved in traditional marketing, even if there is A/B Testing implemented. Digital marketing, however, can produce conversion data to a very detailed degree, including which ad they responded to, when they clicked, on what they clicked and whether they signed up for a newsletter or added items to a cart.
In years gone by, marketing and public relations have often been fused together in the minds of professionals who work closely with communication teams. Traditional marketing does have some overlap with PR, but there is little in common with digital marketing.
Digital marketing, generally speaking, can be self-managed and when ads are implemented that too is managed by the business or agency. In years gone by traditional marketers would leverage paid and earned press with the support of PR professionals or by brokering relationships with media. We see examples of press exposure in television, radio and newspapers now outside of those large household names.
