An over-all business rule of thumb to follow is to understand your customer's buying behavior first before beginning your company. When it comes to a daycare business, you need to completely understand the buying behavior of oldsters first before beginning your daycare center. Being aware of what factors are essential to parents when selecting a daycare center allows you to create an impact marketing strategy, while increasing the chance of your daycare center's success. The option of daycare is a complex decision, but can be primarily related to the next factors so as worth focusing on:
Atmosphere. Parents want to see and feel a happy and nurturing environment - that's, happy children, caring and happy staff, friendly environment, and a clean place. A parent who positively connects using the teachers at an emotional level will greatly help as this will give you him/her with a sense of assurance that his/her child is going to be taken good care of. Wall decorations, children's artwork posted around the walls, toys, books, room colors, and etc. are factors that may contribute to an optimistic atmosphere. On the other hand, old toys and books, tired wall (e.g. walls that require a brand new coat of paint), and the insufficient room color and decorations will create a negative atmosphere.
Location and convenience. Daycare centers present in a locality usually serve the immediate neighborhood. Parents will pick a daycare that is relatively near their residence and/or their workplace. Even parking or ingress / egress access could be a decision factor for many parents. The truth that a parent or gaurdian needs to drop-off and pick-up the youngster requires good ingress / egress access for the parent's convenience.
Value driven. With respect to the demography, financial constraints play a considerable role within the decision-making procedure for the parent. A daycare that provides quality at a value-price may be the clinching element in parents' decision to sign up their child there.
Programming. Weekly lesson plans, parent involvement activities, programming, and the availability of different kinds of learning materials are critical in establishing a good learning environment for the child. In general, children learn everyday. However, for academically inclined parents, programming can become key point in their decision-making process. A daycare center that includes enrichment programs such as heritage activities, language lessons (e.g. English, French) or math programs could be a decision factor for some parents.
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Facilities. The equipment available, cleanliness and general appearance of your facilities will differentiate your daycare center using their company daycare centers. These include playground, play structure, gymnasium, security, air conditioning and etc. In extreme climate conditions such as a very hot summer day, or cold winter day, a gymnasium is an asset, that allows children to stay indoor and receive their daily dose of gross motor skill activities (e.g. running and jumping).
Customer cost of switching daycare is high. The youngsters attachment to the teacher and also the other children in the center deters parents from switching daycare centers without putting deep thought into it. Consequently, a person of the one daycare will not normally change to another daycare center.
