Actor garment library enters China meaning with hopeful of door brand GU hitting assorted fist to sink channel
[Chinese shoe net - the brand is dynamic] fast of Japan of parent company of actor garment library sells a company to again the movement comes out,
Nike Womens Shoes, the message says, fast sells GU of below the banner another fast fashionable brand, plan at 2013~2014 year door store is opened in the overseas market beyond Japan.
The personage inside course of study points out, fast sells a group to be core with actor garment library, enlarge oneself brand line,
Wholesale Air Jordan 1, its or it is hope GU the successful mode of library of garment of can duplicate actor. In addition, because of one, trend of second line market is saturated, if actor or actress garment library combines GU,sink channel, the jackknife dominant position that uses channel can make fist of a combination.
Nevertheless, to this one message, the staff member did not give a specific response to the reporter related actor garment library.
GU will develop overseas market
The GU2013 that afore-mentioned messages already sold Japanese official net to release in fast year commerce of Chun Xia series got confirming in politic report. It is reported, GU will develop overseas market in nearly two years, in order to enlarge the global force of this one brand, and the destination that the Asian each country that includes China inside, Europe and United States all will make its set up shop. And from 2009 spring, since GU introduced jeans of 990 yen par for Japanese market, the value strategy of GU is datum mark with 990 yen all the time.
The data shows,
Cheap Nike Max Air, double of GU, also becoming fast to sell company division to fall quickly advocate make one of brands. relatively the actor garment library that started 1984, although the time that GU enters the market is late, but since the first inn is opened, sale posture is good all the time. The message personage that approachs GU high level discloses to media, japanese dress is retail brand GU or will enter China in September at will coming this year in August, first store also will open in Shanghai. Relative to actor garment library, GU makes an appointment with petty gain on the price 3 into the left and right sides.
To afore-mentioned messages and relevant data, the staff member expresses to the reporter related actor garment library, its still can be announced without relevant information, reason does not grant buy is judged.
Researcher of advisory light industry is cast to rebuke Xiao Kun expresses in, chinese market is in the position of Asian market cannot small gaze, fast is sold be about to seek hegemony Asian market, need to acquire bigger market share in Chinese market above all.
For market of race to control first machine
Before this, the message points out, actor garment library goes to harbor to hang out one's shingle inside year of purpose, the personage inside course of study points out at that time, actor garment library appears on the market first or without capital requirement, but the ultimate goal that appear on the market still is to collect money, because sequel extends channel,need a large number of capital. Ma Gang points out, its appear on the market the money that be in harmony gets or the overseas market that are used at developing GU just about. And the actor garment library that fast sells a banner to fall is in China in last few years the development rate of the market is rapidder, the resource of the reserve in the government that supplies chain, talent, storefront includes a society the respect such as public concern already had accumulate certainly, have extend GU the advantage of this one new brand.
Produce a field, if be in China, actor garment library has a supplier, so the product that the supplier of this part also can produce GU brand, resource is used expanded. Ma Gang says.
At present, sink the keyword that channel has made fast fashionable brand. Look in Ma Gang, main layout is in actor garment library one, second line city, certainly will is facing saturated on gross problem. Use GU this brand sinks channel also goes to the lavatory quite, because retain the price dominant position with have stated, if actor or actress garment library combines GU to be entered together 3, 4 lines city, the jackknife dominant position that uses channel can make fist of a combination. Selling greatly in field, actor or actress the product of garment library and GU is in together, go saying from fractionize angle of consumption, because the style is alien, the thing that consumer buys two brands at the same time is in theoretic do not conflict.
The fixed position of GU is more smaller than actor garment library upright, fast is sold using GU right now large-scale march the intent of 23 lines city is self-evident already. Xiong Xiaokun expresses so.
To the product of this one relatively low end, the viewpoint thinks, if enter China, the impact that its get electric business or conference are bigger, and home's similar brand is absent a few. Nevertheless, rebuke Xiao Kun thinks, although walk along low end,electric business platform is good at all along, but GU has brand advantage, and more fashionable, quality safeguard is spent taller.
Ma Gang also points out, the impact that fast fashionable brand gets electric business not very intense. It is with ZARA exemple, its on-line price is with hypostatic inn synchronism, did not adopt low case strategy to attract customer. In the meantime, sell to fast for, market of race to control of set up shop first machine, be rare opportunity at present. Every brand is nodded in cloth of market of race to control, the brand is met slowly by more other trademarks diluent line of sight. (Chinese shoe net - the most authoritative center of the most professional information of shoe line of business)
