SMS broadcasting reflects the renewed need to be connected on the mobile phone at all times, induced by the COVID era. Building such close relationships during an isolated age can bring companies closer to customers and better understand their needs by making service easily accessible to them and catering to those specific needs. During the online age, increased communication should be of foremost priority. Since there are so many platforms and mediums offering distractions, it is important to reach a consumer more directly which can be gained through SMS marketing. MMS Messaging
