What Exactly Is Content Marketing?
Useful content should be at the heart of your marketing strategy.
Traditional marketing is losing effectiveness by the minute; as a forward-thinking marketer, you know there has to be a better way.
Here comes content marketing.
Content marketing is a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content in order to attract and retain a specific audience — and, ultimately, to drive profitable customer action.
Marketing's present - and future - is content.
Reread the content marketing definition, but this time leave out the relevant and valuable. That is the distinction between content marketing and the other informational garbage you receive from companies attempting to sell you "stuff." Companies constantly send us information; it's just that most of it isn't very relevant or valuable (can you say spam?). That is what makes content marketing so appealing in today's world of thousands of marketing messages delivered to each person every day.
Whatever marketing tactics you employ, content marketing should be an integral part of your overall strategy, not an afterthought. All forms of marketing include quality content:
Social media marketing: Your content marketing strategy should come first.
SEO: Search engines reward businesses that consistently publish high-quality content.
PR: Successful public relations strategies should address issues that readers care about, not their company.
PPC: Great content is required for PPC to work.
Inbound marketing relies heavily on content to generate inbound traffic and leads.
Content strategy is an important component of most content marketing strategies.
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