According to a study performed by Google and its subsidiary YouTube, most surfers spend the majority of their time watching videos -- and that means that if you aren't offering one, you need to think about putting together some business video productions. Getting a video produced for your business -- whether you do it in-house (the brave path) or you outsource it to a professional (the elite path) -- is a significant undertaking, but it's worth your while.
Scientists say that 90% of communication is non-verbal, and text lacks even the little bit of nuance that speech does. Put out a video -- and put a person on the video, talking -- and you instantly add that 90% back into the conversation, and that makes the benefits of well-made business video products overwhelming.
A Deeper Connection
When your clientele can see someone talking, they're instantly more connected; the small gestures, facial expression, and even the setting behind that person all add to the sense of understanding and trust that a client has toward your company when they watch that video. Similarly, seeing someone talk about a product creates a belief in that product much more quickly and on a deeper level than any amount of text can.
More Clicks
But that's hardly the only benefit -- in addition to connecting with each client more personally and more profoundly, you also connect with more clients when you put out some quality business video productions. If Google's statistics are to be believed (and we have no reason to doubt them), most surfers will land on your webpage, visually skim it to make sure it looks 'legit', and if they see a video, they'll click it and listen before they do almost anything else. Without a video on your page, around half of your visitors will click to another page instead of seriously reading yours.
A Wider Net
And that doesn't even scratch the surface of what can happen when you put some well-made business video productions up on YouTube or other video portals. Many business owners, particularly those who aren't that internet-savvy, don't realize that millions of surfers literally search YouTube for almost every need they have. It doesn't matter what your business is, chances are someone is searching YouTube for it right now. Put your video up in front of them, and your potential base of customers will simply explode.
Going Viral
Moreover, if you create a few business video productions that aren't just informative, but they're catchy, you open up the realms of video sharing. YouTube regulars are well-known for embedding their favorite videos in their Facebook pages, linking to them in their Tweets, and emailing them to their friends. If you've ever heard anyone refer to "The Ben Ber-nank", you know what that's all about. If you can get your business video productions circulating in that realm, you're essentially set for life.
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