With a quarter of a million followers on the platform, 26-year-old Durham is one of many social-media influencers who have risen to prominence by sharing tips about work with a casual, accessible tone. Many of these influencers reside in the US, but others span the globe: Mehar Sindhu Batra, with nearly 400,000 followers, is based in London, but says most of her audience is in India; another popular career coach with a quarter of a million followers, who goes by “Rosie”, is New Zealand-based.
Regardless of their locations, these content creators often adopt a similar style: filming themselves talking to the camera about topics such as how to ace interviews, negotiate salaries, handle performance reviews and communicate with managers.
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