I’ve been wondering how effective personalized print materials are for engaging customers. With digital options dominating, is there still room for custom print campaigns? I feel like something unique and tangible can make an impression, but does it actually lead to better customer loyalty or sales? If anyone has examples or insights, I’d love to hear how companies are using this strategy effectively!
I agree with both of you. Personalized print feels more thoughtful than a quick email or social media post. I’ve seen small businesses use custom thank-you notes after purchases, which is such a nice gesture. It shows effort and care! Plus, people are more likely to keep a well-designed print piece on their desk or fridge than save an email. It's a smart way to stay on their minds.
