So I’m trying to figure out which technology to use for my next client presentation—virtual reality (VR) or augmented reality (AR). Both seem super cool, but I’m unsure which one would really create the best experience for showcasing architectural designs. I know VR gives you a fully immersive experience, but AR sounds like it could bring things into the client’s own space. Which one do you think is better for a design presentation that’ll truly impress a client and help them visualize the space?
Both VR and AR definitely have their perks, but for architecture, it really depends on the client’s needs and what you're trying to show. Genense Studio https://www.genense.com/ nails this with 3D architectural visualization rendering—using both technologies to bring designs to life. With VR, you’re getting a fully immersive experience, so clients can “walk” through the space, experiencing everything in detail as if they were actually there. For example, if you're presenting a large commercial space or a new residential complex, VR helps clients get a real sense of the flow, scale, and feel of the design. On the other hand, AR lets clients interact with the design in their own environment, which can be really powerful. Imagine showing them how a building would look in its actual location or how their furniture will fit into a new living room. It’s like giving them a sneak peek into their future space right there on the spot. If you're trying to impress with innovation and really showcase a space in context, AR is amazing. But for deep, immersive experiences where the design itself is the focus, VR might be the way to go.
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