You've likely heard of buy RuneScape gold, but did you know that it attracts two million monthly active users and has countless thousands of subscribers?First started by developer Jagex 16 years ago from January 2001, RuneScape has since divided into two matches: Old School -- in which gamers can enjoy the timeless gameplay -- and the new RuneScape, where players get regular new updates to the name.
In terms of earnings, despite its age, Jagex claims it is currently making more money from the games than it has ever done in its own 16-year history. In fact, RuneScape has been rising for the past three years in terms of players and revenues.The game could be set to receive another shot in the arm with the announcement that Jagex is rolling out that the longstanding title to mobile platforms.
Old School RuneScape will hit on the app stores this winter, whilst RuneScape is expected to follow early 2018. Both matches will also be cross-platform -- meaning consumers can play their PC counterparts and load up the exact same figures and continue where they left off.It's uncertain whether the matches will every get a roll out on the App Store and Google Play, though Jagex is in talks with Apple and Google about the topic.
While the move to mobile could open RuneScape into a new generation of gamers, Jagex is targeting its current user base and those gamers that have since churned from the game.Speaking to PocketGamer.biz, Jagex Senior Product Director Neil McClarty says though its consumer base is enthusiastic and highly invested in the sport, many gamers are getting older. With this, he explains, comes time stresses on game time because of other commitments such as work and loved ones.
Hence that the studio set about searching for ways to let users play the game on the go, and cellular was the perfect fit. "For us it was actually born from that, and so the cross-platform component was crucial," says McClarty. "We did not need this to be a brand buy RS gold-new game since it's about looking after our existing players, allowing them to be able to play the game they're playing, with the characters they've spent years on.
"The secondary component is that we expect that there'll possibly be some ex-players who have left because they have not had time to play on PC, and maybe now if it's available to perform on mobile, they'll have 10 minutes while they are on the bus to work."
