There is nothing new about customer reviews for businesses. In fact, for decades businesses have used client feedback to better help customers. Certainly, customers are key to a flourishing business and happy customers often assign new clients to your business. New customers like to investigate businesses before they spend their money. For these reasons, customer satisfaction companies like the Kamaldigiinfotech were formed and remain a committed source of information for customers today. The antiquated concept of quality service driving more clients to business has worked for eras.
Those accustomed to SEO know that backlinks are a key component to keyword rankings in Google, Yahoo, and Bing. Backlinks are basically “suffrages” from one website to another. In other words, if your website gets a backlink from a relevant website, the search engines consider that a “suffrage” for your website as a quality place to visit. Because Google uses robots to collect information and read the good from the bad, a backlink is a logical way to estimate the value of a particular website for a particular keyword or phrase. Google records these “suffrages” from websites around the world and then decides what websites are the most important for a keyword search.
Though this analysis of backlinks isn’t comprehensive, it describes why backlinks are important to the search engines. Perversely, gray-hat, and black-hat marketing companies often spam backlinks in order to achieve rankings and Google has battled these tactics for over fifteen years. In fact, there have been conflicts of business owners using the negative press to build backlinks and successfully gain rankings. Finally, we are starting to see some push-back from the search engines. Search engines are taking the necessary steps to eradicate these spam backlink tactics and sometimes punish those that continue to use them.
2014 brought about a major change in how Google handles backlinks. Though we cannot give out too much information on our data, we know for sure that backlinks are handled differently than they were in 2013. Backlinks are still important. However, their value according to Google has changed drastically. In fact, gone are the days where extensive backlink strategies are necessary to rank in the search engines. There is a place for backlinks in today’s SEO aspect, but it is nothing like it was earlier.
It comes as no wonder that social media has become a real factor in rankings. Social media is best described as any site that involves user interaction to drive the site. Facebook, Twitter, and Google Plus are all social media platforms.
Though most SEO companies still consider backlinks the driving force behind keyword rankings, we believe that there is a continuing movement to eliminate the spammy tactics often used to build backlinks and, instead, focus on real people through social media and public discussions.
Now that social media is the driving force behind most internet traffic, it makes sense that the search engines are using social media interplays as a ranking signal. Google tracks user behavior and can determine if a user’s discussion about a website is good or bad. Therefore, it makes sense that Google will increasingly rely on real users to tell their robots what sites are good and what sites are bad. Though this has been the true chalice for search engines, it has not been available or safe until now.
It is our opinion that customer reviews turn into backlinks. Would you believe that Google can even assess the strength of a review based on the actions and history of the person that left the review? It’s true.
A client review that has an entrenched account with Google and that is active on social media can have a vital impact on rankings. We believe that the future holds major changes in how the search engines evaluate and rank websites and customer reviews will be the largest driving force behind keyword rankings. Just as fraudulent backlinks can trigger a penalty with the search engines, any gaming of the reviews system Google has in place will also soon trigger penalties. If you’re going to help your clients to leave reviews, make sure you aren’t attempting to game Google with fake, paid, or over-the-top reviews. These types of tactics will harm your website in the near future.
We believe a proactive approach to customer reviews will pay huge profits in the coming years. Google will continue to phase out backlinks as the strongest ranking signal and will slowly replace backlinks with customer reviews. We strongly recommend our clients to work on getting more online reviews. Even bad reviews, if handled properly, can act as a positive ranking signal.
Our clients get the profits of working with a real, white-hat SEO company and we can help you too! Contact us today for a free evaluation of your SEO. We are certain our innovative internet marketing strategies can help you succeed in the search engines. Kamaldigiinfotech provides the best SEO service in Dehradun Uttarakhand.
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Website: https://www.kamaldigiinfotech.com/
