Even the creation of the BMW i8 is outstanding. It was designed and developed from scratch. The result: a plug-in hybrid with sporty performance and the consumption of a compact car. The commercial "Genesis" describes the journey from the first vision through several phases of development to its realisation. A journey from the impossible to the possible that focuses 100% on the power and beauty of the BMW i8. The American actor Michael Pitt brings the TVC to life. Watch more stories: http://www.youtube.com/playlist?list=PLa5S6UwF22ILNTBCbKL4Y0QImVrHT95Sv There are millions of BMW stories. What's yours? Share your story with #BMWstories on Facebook and/or Twitter or add this hashtag to your YouTube video headline.