Okay, when was the last time when you landed on a website that is hard to navigate or showed a 404-page error? User experience is one of the most important aspects of a website that can make or break a brand image. Unfortunately, many small business owners don’t give much importance to this important website aspect and face significantly reduced sales. Poor user experience can ruin your overall brand image and affect your bottom line. If you are running an online ecommerce store and want to generate more revenue, here are some user experience hacks that you should follow to increase your online sales.
Let’s check them out.
1. An Easy-to-Use Homepage
Your homepage is the very first thing that your visitors will see when they visit your website. It is one of the most important pages of your website that is viewed by a large number of visitors. So, it is essential to invest your efforts to make it look clean, uncluttered, and professional. You can opt for a minimal approach and use different graphic elements to enhance the look and feel of the page. Choosing a color scheme that complements your online store is a great idea to make it look visually pleasing. Furthermore, to enhance the look of your ecommerce store’s home page, you can use high-quality images and other design elements.
2. Easy to Use Navigation
A site with poor navigation can frustrate users, and chances are, they will not make any purchase from your online store. When visitors arrive on your website, they want to know what your online store has in store for them. Effective navigation helps users find what they want from your website without any hassles. To make your navigation super simple, you can divide your products into different categories by using columns. To help users navigate your online store more easily, you need to create a simple and easy-to-use navigation bar so that visitors can easily find what they need.
3. Exit-Intent Popups
You can use an exit-intent pop cleverly to entice users to stick on your website and when your users are about to leave. A popup, if used right can serve as an effective tool to increase your conversion rate. For instance, you can use a popup to show your special discount offer, or to invite people to download your ebook, register for a webinar to join your email list. So, use exit-intent popups to improve your ecommerce website and promote your sales and boost.
4. Loading Speed
Your website loading speed matters most for your ecommerce store as it can make or break the first impression. A large number of visitors abandon a website if it takes more than 3 seconds to load. Your website speed can have a significant impact on creating a pleasant user experience. If it is slow, no one will stay on your website and find alternative options to find the desired product. You can check the speed of your ecommerce website by using Google page speed insights that will help you figure out how fast your site is loading on mobile.
5. Don’t Use Automatic Sliders
It is advised to don’t follow web design trends that can have a bad impact on your online store. For instance, a site with automatic sliders, parallax scrolling, and video backgrounds can affect your website loading speed and distract visitors from taking action. It will eventually lead to fewer conversions and no sales. So, if you want visitors to come to your website and take the desired action, it is highly recommended to don’t use these design elements, as they can decrease your chances of getting more conversions.
6. A Persuasive CTA
Did you know a compelling CTA can play a crucial role in converting visitors into paying customers? The CTA button should be designed in a way that stands out from the rest of the page. By using color contrast, persuasive copy, and bold letters, you can make your CTA button workable. Make sure the CTA copy is short and clear which makes it easier for visitors to finalize the purchase.
7. Offer a Simple Checkout
If your visitors decide to make a purchase decision, make sure you offer them a simple and easy check out process so that you can complete the purchase without any hassle. A survey suggests that nearly 8 out of 10 visitors add a product to their carts and leave a website before paying. If you want to reduce the shopping cart abandonment rate, you can optimize the checkout process by offering a one-click checkout process. Doing so will help you convert more visitors and achieve your sales goals.
8. Improve Your Product Listing Page
You can make the most of your product listing page and generate more sales by optimizing it well. By using high-quality images, price, product availability, product options, breadcrumbs, and a clear CTA, you can improve your product page. When you provide every single detail about the product, it will make it easier for visitors to make a buying decision, which will eventually improve more conversion rate.
9. Add Customer Reviews
Adding testimonials to your product pages is a result-oriented strategy that can help convert visitors into buyers. Before making a purchase decision, visitors want to learn about the product, and their buying decision relies on positive reviews. So, it is a great idea to show your visitors what other customers are telling about your products. Including social proof like user-generated content, case studies, trust badges, and real-time stats is also a great idea to make your website look more authentic.
10. Multiple Payment Options
Offering multiple payment options on your ecommerce website can contribute to positive user experience. If your visitors don’t find the preferred payment option, chances are they will not complete the purchase decision. It is advised to use different payment options like PayPal, Alipay, Stripe, and other options for customer convenience.
By following these simple user experience tips, your ecommerce website can offer a memorable user experience that can help you generate more sales and revenue. You can hire an ecommerce website development company to improve your online store and satisfy your customers’ needs.
