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COMBINE-EMAIL-MARKETING-AND-SOCIAL-NETWORKS-TO-RETAIN-YOUR-AUDI

• Publicado por james flick 27 de março de 2021 - Arquivado em Tecnologia - #skymarketing  - 230 visualizações

  Integrating email marketing and social networks produces enormous benefits in the return on investment of strategies and in customer loyalty.

  Sky Marketing strives to be Pakistan's biggest real estate developer ever, guaranteeing the highest international standards, prompt execution, and lifetime customer loyalty. With projects like http://www.skymarketing.com.pk/islamabad/park-view-city/

  Even though a few years ago email was sentenced to death as a marketing channel given the scope offered by social networks, the reality is that it has evolved to assume a more personalized and direct role that favors customer loyalty strategies.

  The important thing is to know how to make customers fall in love using  emailing  to address each one individually, using automation tools to integrate all the information from their interaction with your website, social networks and email messages to your company.

  Sending emails without rhyme or reason, that is, without considering the stage of the purchase cycle in which the prospect is, is considered intrusive by the recipient and causes a distancing of the latter from the brand.

  However, combining email marketing and social media strategies allows you to take better advantage of digital marketing efforts to move leads towards conversion and loyalty.
  
  

  How to retain customers?

  The key to generating more loyalty among your customers is in the personalization of communication with them, and you will achieve this by knowing how to integrate emailing with social networks. These are three ways:

  1. Use a congruent tone and language that transmits the same narrative on all digital platforms. Your story should be close to prospects to allow them to identify with it, appealing to common values ​​and awakening emotions.
     
     
  2. Encourage two-way conversations on social networks to improve engagement and get to know your customers better and better, which will help you personalize the content you send by email .
     
     
  3. Create synergy between promotions on both platforms . In your social networks you can invite your followers to subscribe to your mailing list, while in your email messages you can include invitations to follow you on social media .

  Integrate with strategy

  How to retain customers and retain them requires planning and strategy, and these tips will be useful to achieve the integration of email marketing and social networks:

  • Start by optimizing your company profiles on each of your social media accounts . Congruence is important, but it is also important to convey the purpose and values ​​of your business and offer relevant and useful content beyond just looking to sell.
    
    
  • Take advantage of the functionality of social networks to import contacts through lists of email addresses so that you can put a face to each of your recipients and know their interests and needs.
    
    
  • Use the effectiveness reports of your email automation service to determine who showed the most interest and you can target them for your next marketing effort.
    
    
  • Use the data offered by social networks and email marketing to increasingly personalize your messages and better segment your target market.
    
    
  • Identify which contacts share your content the most so that you trust them by offering them exclusive offers and promotions.

  The combination of social networks and email has allowed brands to establish direct communication with their customers and a channel for them to be heard,  which is of the utmost importance to them today.

  What is the synergy that you have created between both channels? Has it worked for you to attract and retain customers?

  Resources:

   

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