When you think of a trade show, you mind probably conjures a physical venue. You imagine tables, booths, name tags, and attendees milling about bumping into one another. But let’s face it: not much of that kind of event has been happening in the past year, and there will probably be a lot less of it going forward.
But that doesn’t mean that the trade show is dead! Far from it. Virtual and hybrid tradeshow software offer tools that can make your event even more profitable when part or all of it is held online. Click here for more information on a hybrid tradeshow software.
Virtual events have much lower overhead. You don’t need to rent a physical venue, with all the costs associated with it - parking, catering, insurance, etc. You can get all the benefits with much lower costs.
The lowered costs benefit all parties. Virtual events are cheaper for exhibitors, too. They don’t have to transport their people and supplies or squeeze into limited physical space.
The same applies to your attendees. Attending your event will cost them less in time and travel, so it’s a lot easier for them to be there. That means a greater number of attendees - and, because your space isn’t limited, you can accommodate them all.
Not only is your space unlimited, but so is your time. Instead of squeezing your event into a day or two, you can let it go on all month. That means greater exposure for your exhibitors and more convenience for your attendees.
These shows can take advantage of technology in new ways. Online and hybrid trade show software can smoothly integrate communications platforms such as podcasting, instant messaging, online polling, and more.
Another, hugely important advantage is the ability to track exactly what your attendees do at your event. That means understanding their needs and interests better than ever before. At physical events, you may only have a sign-in sheet, and not everyone will bother to sign it. With virtual and hybrid events, you know the identity of each guest, which events they attend, how long they stay, and what they do. You can check their social media engagement, too.
The purely physical trade show may not be quite dead, but long live the hybrid trade show!
If you’re looking a software for virtual events, visit this website.
