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Must Read SEO Interview Question and Answers

• Publicado por Manoj Bhatt 4 de novembro de 2021 - Arquivado em Tecnologia - #SEO Interview Question and Answers  #SEO Interview Question  - 85 visualizações

  With the evolution of the internet each day, it has become apparent that businesses cannot survive without a strong online presence. Today business houses are hiring SEO experts to make sure their websites rank high on Google search results. The other way is to hire SEO companies India for complete seo services , which includes web design, PPC management etc. If you are searching for a job in SEO or looking to get hired by reputed SEO companies India, you need to be well prepared with the important interview questions and answers. In this article, we have given some common yet technical SEO interview questions and answers .

  1) What is SEO?

  Ans ) Search Engine Optimization (SEO) is the process of optimizing website content & its external factors that can help the search engine understand it better and then rank it higher in the result pages.

  2) What are the primary goals of SEO?

  Ans ) The primary goals of SEO are: 

                   - To increase website traffic.                

                 - To make websites user friendly.

  3) What is a search engine?

  Ans) Search engines are the most popular & dependable source of information on the web today. They help in finding information stored on internet. These search engines use crawlers to index billions of pages that are available on the World Wide Web.

  4) What are the important factors for a successful SEO campaign?

  Ans ) It is very important & mandatory for an SEO expert to follow some guidelines before starting an SEO campaign . Some of these factors are:

  • Site Architecture                       
  • Keyword Research
  • Link Building

  5) What is the difference between on page and off page optimization?

  Ans ) On Page Optimization refers to techniques that are used to improve website readability, structure & content for better user experience. It includes factors like meta tags, heading tags, proper use of keywords, page loading speed etc.

  Off Page Optimization refers to techniques used for the promotion of websites through external sources like directories, search engines etc. It includes article submission, social bookmarking & forum posting.

  6) What are the techniques of keyword research?

  Ans ) There are many free tools available on the internet which can be used for keyword research. Following are some of the techniques of finding keywords:

  • Analyzing competitor websites & their backlinks.
  • Using free search tools like Google Adword Tool, Market Samurai etc.
  • Suggested by Google Autocomplete in SERPs (search result pages)

  7) How does a web crawler work?

  Ans ) A web crawler is a software that browses the World Wide Web in an automated manner to identify websites. It works as per the input provided by the user for indexing pages from those websites. If you want to learn how this technology works, then take SEO training in Pune .

  Also Read - https://www.ssgnews.com/2021/11/04/advanced-seo-interview-questions-and-answers/

  8) Name the different types of web crawlers ?

  Ans ) Search engines use two types of web crawler s to crawl websites:

  • Meta robot – used by search engine to find & index pages from a website.
  • Googlebot – used by search engine to find & index pages from a website.
  • Lycos spider – used by search engine to find & index pages from a website.

  9) What is the importance of robots.txt file?

  Ans ) Robots.txt is a small text file that resides in the root directory of a website or subdomain to instruct web crawlers & search engines about which pages on your website are allowed to be crawled. This file also provides instructions to search engine bots about how to access the URL, whether they should follow external links or not.

  10) How to find duplicate content on a website?

  Ans ) Duplicate content is defined as the complete or partial copy of other websites' original & unique content found on a web page. It is one of the biggest factors that affects search engine rankings . There are following things which you should check to find duplicate content:-

  • Check the content of meta tags, headings & title elements.
  • Check how many times your keywords are used.
  • Check the URL slug for same keywords.
  • Use Google internal site search to find copied content. This function shows search results based on pages stored in cache & index of Google.
  • Check the quality & uniqueness of content by looking at text density, sentence length etc.

  11) What is cloaking?

  Ans ) Cloaking refers to a search engine spam tactic where a website serves different content to Googlebot & users. In other words, one website has two versions of same content specifically designed for humans and search engine bots . This unethical SEO practice is strictly prohibited and can lead to de-indexation of a website.

  12) What are the factors that affect webpage loading speed?

  Ans ) Following things affect the loading speed of web pages:

  • Size of images & multimedia files used on a webpage.
  • Number of HTTP requests for data from a server.
  • Size of CSS & JavaScript files used on a webpage.
  • Amount of time required to compress the webpages and files.

  Also Read - Top 50 Guest Posting Sites List To Improve Your Website Rank

  13) How to access cached pages in Google?

    Ans ) If you want to see archived version or cached version of a page that is not available through search results, then you can use Google cache .

  • Type "cache:website address" in Google search.

  14) How to remove URL from Google index?

    Ans ) If you don't want the web page to appear as a search result, then you can ask Google not to display it through the URL removal tool.