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  • What are coupons, promo codes, and vouchers?

    Promotions have always been an important part of business success because they help companies stay competitive. With so many new eCommerce businesses trying to get noticed, marketing can make or break a business.   That can be scary, but it also gives you an exciting chance to do better tha...
  • Promotional Codes and the Science Behind Them

    Online retailers make a discount code or promotional code, which is a collection of alphanumeric characters, available to the public in order to persuade customers to make purchases.      It's one of the most tried-and-true methods of persuading customers to try a new product...
  • What is a Promo Code (Coupon Code)?

    Consumer psychology is well understood by global business leaders. Every customer wants the best bargain available while purchasing online or in a local store. Almost every online store now includes a field on the checkout page for customers to enter a promo code (also known as a coupon code) to o...