Finally, if your business is in a crowded, competitive space in the tech industry, it might pay to write blogs that highlight positive reviews.
This is a tactic that Jiobit, a manufacturer of comfortable health sensors for kids, uses regularly.
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They have an article highlighting their PCMag Editors' Choice Award win in 2018 and several others. Even if your business doesn't have awards for its name, just by putting the spotlight on positive articles or reviews you can attract more customers.
For example, Jiobit published this article in 2019 which discusses a positive review from Wired magazine.
Brainstorming tip: Finding IT and technology blog topics using Google Trends
In the beginning, writing blogs is fun and easy. Then it hits—writer's block. You've run out of technology blog topics.
Do not worry. We have a few tools that can help you brainstorm original tech & IT blog topics using real data from Google.
First, there's Google Trends. The free tool from Google allows users to compare search data of common queries and topics and so much more.
For example, if you are a software developer that sells both database software and CRM software, you might be interested in which term is searched more often in Google.
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The data from Google Trends shows both are common searches, but CRM slight edges database software.
That brings us to another cool feature of Google Trends. You can see the popularity of terms based on geography. This can spawn all sorts of ideas for regionally optimized blogs.
Finally, the main draw of Google Trends for brainstorming is the related queries and topics feature.
It shows related topics and queries, plus their popularity increase as a percentage over the past month. That means if you're looking to target tech trends, this is the tool for you.
