Google provides a few more free tools you should know about for finding IT and technology blog ideas. First, there's Google Suggest.
Also known as the autocomplete feature in a regular search on Google, Google Suggest may not impress you at first, but then it will give you great blog idea after great blog idea—trust us.
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Here's an example for IT companies out there. If you input “My database” and nothing more into Google, the autocomplete function will show you all the most common searches that complete that sentence.
In a moment, all the most common issues customers are having with databases are displayed—these are the perfect blog topics!
If Google Suggest isn't working for you, there's always the People Also Ask (PAA) section of Google's search results.
The PAA section provides commonly searched questions related to your query that make perfect FAQ blog topics.
For example, we typed in 'my database is stuck in restoring state,' and the PAA section offered four related questions that all could be their own FAQ blog.
Best practices for using IT and technology blogs as a marketing tool
Now that you have all the technology blog ideas you could need, we want to leave you with some best practices to ensure you’re getting results.
- Remember your goals. Before you start your blog, it’s a good idea to determine some goals. Do you just want to increase website traffic? Or are you looking to improve client retention rates for your IT services? Blog topics should be tailored to your goals. For example, using more informative blogs about current products and FAQs is better for client retention, while tech trends blogs or in-depth guides may help you improve organic traffic more.
- Use keyword research. After you’ve selected a few goals for your blog, you’ll need to do some in-depth keyword research, industry research, and competitor analysis to discover the ideal topics for you. Finding top keywords that your blogs can rank for in search engines is the best way to improve organic web traffic. And there are so many free tools to help.
- Create a blogging schedule for post consistency. If you want your blog to develop a following and rank in search engines, try creating a blogging schedule for post consistency. It will help you avoid repeating topics and improve your web traffic.
- Optimize images for IT and tech SEO. One of the things inexperienced bloggers often forget to optimize images for SEO. Images should be optimized with the correct format (PNG or JPEG), proper compression, custom titles, and SEO-friendly ALT text for the best results.
- Internal and external linking. Internal links help Google crawl and index your site. So if you want more web traffic, remember to link to different landing pages and blogs on your site. External links help Google determine the authority of your site. Including a few more relevant external links to sites that Google sees as an authority can help to boost your site up search engine results pages (SERPs).
