When it comes to real estate keywords, one size does not fit all. The best keywords for your business will depend on a number of factors, including your target audience, your location, and the type of properties you specialize in.
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That being said, there are a few general tips that can help you choose the right keywords for your business.
Target keywords that are relevant to your products or services
Focus on long-tail keywords, which are less competitive and more likely to result in conversions
Consider using negative keywords to filter out unqualified traffic.
What should I look for during real estate keyword research? You can always try to rank for general real estate search terms such as houses, realtors, and properties. However, these will definitely be very difficult to rank given their breadth. Your best bet is to rank for long-tail keywords to target a specific, smaller local group but with a higher chance for conversions or sales.
For example, a general keyword like “properties for sale” might be more challenging to rank for compared to “tax delinquent properties for sale list,” although they both have similar search volumes.
real estate keywords
To further expand on that, extending “tax delinquent properties for sale list” to include a location will have a lower search volume but will be much easier to rank for with a difficulty score of just 24. You also increase your chance of reaching a highly targeted audience who are more likely to purchase property in the area.
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The two basic factors that you should look into when you conduct research on keywords are search volume and keyword difficulty. You will generally want a high search volume – low difficulty combination.
Of course, these two metrics only scratch the surface of a much deeper SEO plan, which can include managing real estate directories, developing relevant content, boosting your digital PR profile, and more. For help in choosing the best real estate SEO keywords, contact Markitors for your free consultation.
