Without a doubt the hugely sought after and most wanted sneakers of the 2009 fashion era are un-mistakably the Nike Air Yeezys by Hip-Hops very own award winning rapper producer Kanye West.
The hype for these yeezy slide started and gained full force at the 2008 Grammy Awards where these hi-top styled kicks made their first appearance. The effect of this was that it sparked immediate interest and set the ball rolling creating instant hype as the next collectors item for all Sneaker heads and Yeezy fans.
The Yeezys kicks can be said to be the genius result of the strong relationship between Kanye and Nike; Partnering with Nike Creative Director, Mark Smith. Just like his predecessors that had worked with Nike, Kanye was shown through the product creation and Nike Design process, very much in the same way as athletes who have done so for the last thirty-seven years with Nike. This creative partnership of Smith and West's talents as designers yielded a unique Nike Sportswear sneaker worth the wait, or was it? The Hype around these sneakers certainly suggests that they definitely were worth it.
