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MKT-101 Sample Questions - MKT-101 Latest Test Online, MKT-101

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    NEW QUESTION 37
    A retail company needs to create journeys that will target subscribers based on website behavior. They have identified three separate groups:
    * Customer who searched for an item on their website
    * Customers who abandoned a cart on their website
    * Customers who made a purchase on their website
    Which three questions should the consultant ask in order to design the data structure to this solution?
    Choose 3 answers:

    • A. How many messages should be included in each journey?
    • B. Should a single customer exist in multiple journeys at the same time?
    • C. How are the subscribers identified in your web analytics?
    • D. How long after the behavior occurs will a subscriber need to enter a journey?
    • E. Should customers exit the journey when the goal is met?

    Answer: B,C,D

     

    NEW QUESTION 38
    NTO has scenario of a journey for "post-purchasing communication": which re-entry setting is correct?

    • A. reentry only after exiting
    • B. no reentry
    • C. reentry anytime
    • D. reentry after time

    Answer: C

     

    NEW QUESTION 39
    A large retail group consists of a corporate team and several divisions operating under different brand names. All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure.
    What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit? Choose 2 answers

    • A. Brands can set their own physical address and SAP.
    • B. Email sends can be separated into Tracking folders for each brand.
    • C. Subscribers can be maintained at the Business Unit level.
    • D. User roles can be customized to allow or deny specific permissions.

    Answer: A,C

     

    NEW QUESTION 40
    Northern Trail Outfitters is migrating from a legacy emailing tool to Marketing Cloud. As part of the migration, they have to go through a security review. Their data privacy team has made it clear that the data in the sandbox should never be mixed with data In production during testing cycles.
    What recommendation would a consultant provide on the architecture to fulfill this requirement?

    • A. Use Subscriber Filter per business unit to filter production from test data.
    • B. Implement two separate Marketing Cloud instances.
    • C. Ensure test sends are done from data extensions with attribute 'Is Testing1.
    • D. Create one or more additional business units for testing.

    Answer: B

     

    NEW QUESTION 41
    Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platform these files contain only the previous day's opt-out updates. If a run fails, it must be manually rerun to maintain compliance.
    How should the notification be received if the data import is unsuccessful?

    • A. Configured Alert Manger Settings
    • B. Automation Notification Settings
    • C. Import Activity Notification Settings

    Answer: C

     

    NEW QUESTION 42
    ......