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VCE Pardot-Consultant Exam Simulator - Salesforce Pardot-Consul

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    NEW QUESTION 48
    A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.
    What feature should a consultant recommend to uncover additional marketing attribution?

    • A. First Touch Model
    • B. Account-to-Opportunity Matching
    • C. Primary - Campaign Source Attribution
      B, Einstein Attribution

    Answer: B

     

    NEW QUESTION 49
    When connecting Pardot for the first time to Salesforce, what is required before records will begin syncing?

    • A. Salesforce fields must be synced to Pardot fields.
    • B. The Salesforce connector must be unpaused.
    • C. Salesforce B2B Integration user must be created.
    • D. User sync must be enabled in Pardot.

    Answer: B

     

    NEW QUESTION 50
    Several of the sales team members at LenoxSoft have shared that their customers are getting autoresponder emails, but they are not receiving other marketing sent emails. After investigating, they found that the leads and contacts in question are opted out.
    How should LenoxSoft enable these prospects to get marketing content again?

    • A. Create an automation rule to clear the opt out field on the leads and contacts.
    • B. Enable the prospect resubscribe feature in Pardot to allow prospects to opt back in.
    • C. Run a permission pass effort to all of the leads and contacts who have opted out.

    Answer: B

     

    NEW QUESTION 51
    LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?

    • A. Einstein Behavior Scoring
    • B. Pardot Business Units
    • C. Einstein Campaign Insights
    • D. Einstein Lead Score

    Answer: C

    Explanation:
    Explanation
    https://help.salesforce.com/articleView?id=sf.pardot_einstein_campaign_insights.htm&type=5

     

    NEW QUESTION 52
    LenoxSoft sends a list email to the "2019 Tradeshow" list, and does not use a suppression list. The next day, an account manager wants to know why his prospect did not receive the email even though they were a member of the list.
    What could have prevented this prospect from receiving the list email?

    • A. The Dedicated IP address was not warmed up appropriately before the email was scheduled.
    • B. A second prospect with the same email address received the email under "allow multiple prospects with the same email address.'
    • C. The prospect was no longer a member of the "2019 Tradeshow" list used for the email send.
    • D. The prospect already received the email already received another Pardot email within the past business day, based on the account's business hours.

    Answer: B

     

    NEW QUESTION 53
    ......

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